Google’s Top Tips for e-Commerce Websites

Newpath Web GOOGLE'S TOP TIPS FOR E-COMMERCE WEBSITES SSS 24 SHARING YOUR E-COMMERCE SITE The search engine recommends optimising content so that it appears on all channels. For example, the Google Shopping Tab can direct users straight to your store, but only if you have signed up to the Google Merchant Center. Perhaps some of your customers are particularly tech savvy and use Google Lens. If that's the case, your online content needs to be optimised for Google Images, uploaded to the Google Merchant Center, and recorded under Google's product listings. There are many ways to share your e- Commerce site – for maximum customer reach, make sure you are across them all! INCLUDE STRUCTURED DATA Structured data is a term commonly used by SEO experts. But what does it mean? Well, in order to ascertain what your website is about, Google undergoes a process known as 'crawling and indexing'. The search engine sends its bots across the internet, scouring websites for information. This information is 'crawled (read) and 'indexed' (stored) so that when a user types in a query, Google can immediately pull up a relevant result. LAUNCHING AN E-COMMERCE STORE Google recommends several different strategies for launching your e-Commerce store, depending on your goals and existing brand. If you're looking to go off with a bang, a "Grand Reveal might be right up your alley. If, on the other hand, you would prefer to go gently and test the waters, a 'Soft Launch' might be more what you are looking for. As Google suggests, quietly unveiling your product line could make customers feel like they have stumbled across a real bargain before the rest of the world. FOR MORE DETAIL, VISIT AT https://www.newpathweb.com.au/digital-services/ecommerce- solutions-melbourne/