Transcript

Google Play Developer Policy Update

GOOGLE PLAY IS PAVING THEIR FUTURE FOR CLEANER USER INTERACTION AND CLEAR DEVELOPER IMPLEMENTATION GUIDELINES Here is a summary of only changes and additions made to the policy. ENJOY! 7LATURING THE UPDATED Google play IN MARCH, 2012 ANDROID MARKET CHANGED TO GOOGLE PLAY: Google play GINDROID Content Policias: DON'T TRY TO PASS OFF AS ANOTHER APPLICATION OR SERVICE. SPAM AND PLACEMENT IN THE STORE APPS CREATED BY AN AUTOMATED TOOL OR WIZARD SERVICE MUST NOT BE SUBMITTED TO GOOGLE PLAY BY THE OPERATOR OF THAT SERVICE ON BEHALF OF OTHER PERSONS. DO NOT POST AN APP WHERE THE PRIMARY FUNCTIONALITY IS TO: DRIVE AFFILIATE TRAFFIC TO A WEBSITE, LINK TO THE WEBSITE OR THE WEBVIEW OF A WEBSITE UNLESS YOU HAVE PERMISSION FROM THE WEBSITE OWNER. DO NOT SEND SMS, EMAIL, OR OTHER MESSAGES ON BEHALF OF THE USER WITHOUT PROVIDING THE USER WITH THE ABILITY TO CONFIRM CONTENT. YOU KNOW? VS 10% 1% CONSUMER TIME ON MOBLE DEVICE CURRENT MOBILE AD SPEND PAID + FREE APPLICATIONS DEVELOPERS CHARGING FOR APPS AND DOWNLOADS MUST USE GOOGLE PLAY'S PAYMENT SYSTEM EXCEPT WHEN BUYING A PUBLICATION WHERE THE PRICE ALSO INCLUDES A HARD COPY SUBSCRIPTION. SUBSCRIPTIONS CANCELLATIONS IF A USER CANCELS, THEY WILL ONLY RECEIVE NOTIFICATIONS FOR THE REMAINDER OF THE BILLING PERIOD, IF ANY. DID YOU KNOW? MOBILE ADVERTISING AND MARKETING WAS THE FASTEST-GROWING SECTOR IN 2011, EXPANDING 53.7% TO $3.39 MILLION. JEEPERS! 23/ AD POLICY:/ WHAT DOES THIS EFFECT: All ads implemented in and bundled with apps. WHY IS GOOGLE DOING THIS: To maintaining a positive experience for everyone using Android apps from Google Play. WHAT YOU'RE REQUIRED TO DO: Offer users a consistent, compliant, and well communicated user experience by keep your ads consistent with your content rating. AD CONTEXT -Be clear to the user which app each ad is associated with or implemented in. -Ads must not make changes to the functioning of the user's device outside the ad. If you do, it must be clear to the user and reversed easily. -Ads must not simulate or impersonate system notifications or warnings. AD WALLS -Do not force the user to click on ads or submit personal information for advertising purposes and users must be able to dismiss the ad without penalty. INTERFERING WITH THIRD-PARTY ADS AND WEBSITES -Ads associated with your app must not interfere with any ads on a third-party application. DID YOU KNOW? 64% OF MOBILE TIME IS SPENT ON APPS. THAT'S JUST SWELL! ALSO.. THE U.S. IS POISED TO OVERTAKE JAPAN THIS YEAR AS THE WORLD'S LE ADING MARKET FOR MOBILE AD SPENDING, REACHING $2.29 BILLION IN TOTAL OUT LAY S, COMPARED WITH $1.16 BILLION IN 2011. THAT'S A BIG HUNKA LOOT! PRESENTED BY: REFERENCES: (MarketingProfs) (Nielsen 2012) (eMarketer) (Mobile Storm) (AndroidPolice) (play.google.com) LeadBólt Leading Mobile Ad Network AOLTCE

Google Play Developer Policy Update

shared by leadbolt on Aug 27
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Google Play recently updated the developer policy which goes into effect on August 30, 2012. Each developer must meet individual compliance in order to avoid the risk of suspension with Google Play. ...

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