Going Local: The Rise of Geo-Targeting and Location-Based Services

I GOING LOCAL O THE RISE OF GEO-TARGETING AND LOCATION-BASED SERVICES Gowalla Foursquare 250,000 users Gowalla 1.1 million users Foursquare MyTown 2 million users MyTown, Brightkite Where.com 3 million users Where.com Brightkite Comment & Review iPhone App Geodelic * iPad App** Create Trips & Events Cowalla Scodeic foursquare brightkite myTown @here Facebook Interaction GPS Locator Key Twitter Interaction Competition Real-Life Perks No Limited Yes HEAVY COMPETITION? facebook Google + twitter Latitude Facebook has recently announced that it intends to launch its own location-based set of features. With 400+ million active users, can the likes of Foursquare, Gowalla and MyTown really com- pete? Google has already released Google Latitude, an app which tracks the user's location on an ongo- ing basis. Currently the service is not open to intensive marketing, but few doubt where Google is heading with Latitude. it gained 1 mil- Twitter launched its geolocation feature in March, which attaches a map to a user's tweets to show where the user is tweeting from. lion users in its first week alone. FUNDING • $1.35 million ở $1.42 million O $3.5 million o $10.4 million o $18.5 million o $29.5 million Foursquare Brightkite Geodelic Gowalla Where.com MyTown MONETIZING Business sponsorship In-app Real-life advertising rewards The first geolocation apps have shown clickthrough rates of 15%-25% $20 billion Web conversions, by comparison, are typically 1% The potential value of the location-based services market Incentives to check in Local search marketing Link between Retail coupon brand and marketing consumer [ Sources: 500Hats, Business Insider, Wall Street Journal, Crunchbase ] * There are currently no released figures of Geodelic's users **iPad compatible per iTunes Store Android BlackBerry Palm Detailed Listings Marketing Business & Friends Available Worldwide