Global Mobile App Usage

Global Usage of Mobile Apps Global Mobile lldoplion Mobile Subscribers Worldwide Smartphones 6.8 Now Account For 56% Billion Of the US Market 96% 62% Of the Global Population Of the UK Market 62.5 Million Mobile Phones in the UK 23% of consumers would rather give up TV than their smartphone 25% of internet users are mobile only 65% of mobile subscribers have used their phone every day in the last 7 Mobile App Adoption 2013 2017 4.4 billion $63.5 billion 268 billion $20.4 billion 1.2 102 billion billion App Users App Downloads App Revenue Mobile lpp Behaviowrs 70% of mobile searches lead to action within an hour 29 82% of mobile media time is spent in apps apps are installed on average 10 are used every month are paid apps 26% of apps downloaded are only used once! Types of apps downloaded on different operating systems 116 184 16% 27% 27% Other 24% 12% 21% Lifestyle 11% 11% iOS 145 155 Newstand 19% 53% Social Networking 48% 31% Games number of games in top 300 apps on apple and android. iPad iPhone Android Top 10 Android and Apple Upps Google Search Maps Gmail 2 Facebook 3 YouTube iOS Facebook Google Maps 4 Stocks YouTube 5 Weather Pandora Radio Facebook Messenger Twitter Z The Weather Channel Adobe Reader 8 Twitter Advanced Task Killer 9 Pandora Radio The Weather Channel 10 Instagram Sources: smart insights, google, comscore, neilsen, ITU, mobithinking donky 03333 448 880 | www.mobiledonky.com | [email protected] © Donky 2013