Global Mobile Advertising - Statistics and Trends

GLOBAL

MOBILE

ADVERTISING

STATISTICS



GLOBAL MOBILE AD SPENDING (2012-2016)

(IN BILLIONS USD)



YEAR WORLDWIDE USA

2012 $ 8.41 $ 4.11

2013 $13.58 $ 7.29

2014 $20.30 $11.33

2015 $28.45 $16.17

2016 $36.87 $21.53



MOBILE ADVERTISING

ACCOUNTED FOR

18 PERCENT OF PAID

SEARCH BUDGETS

IN 2012



2011 14.6%

WWW

2012 22.7%



22.7 PERCENT OF CONSUMERS USED A

MOBILE DEVICE TO VISIT A RETAILER'S SITE IN

DECEMBER, UP FROM 14.6 PERCENT IN 2011.



MOBILE AD SPENDING

BY REGION (2012-2016)



(in million USD)

REGION 2012 2013 2014 2015 2016

North America 3,948.4 7,162.3 11,245.1 16,117.9 21,391.7

Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6

Western Europe 1,647.8 2,735.3 4,294.4 6,355.7 8,389.5

Latin America 79.2 140.2 259.3 414.9 580.9

Eastern Europe 70.4 117.0 162.1 210.8 261.4

M.East and Africa 7.1 13.4 22.8 36.4 58.3



15%

M-COMMERCE SALES

WILL ACCOUNT FOR 15%

OF TOTAL ECOMMERCE

SALES IN 2013



MOBILE AD SPENDING

BY CATEGORY



40% ENTERTAINMENT & MEDIA 22% TECHNOLOGY & TELECOM

19% RETAIL 7% TRAVEL

6% SOCIAL & DATING 6% NEWS & EDUCATION

5% BUSINESS & FINANCE 3% LIFESTYLE & HEALTH

1% AUTOMOTIVE 1% STYLE & FASHION



MARKET SHARE OF NET MOBILE

AD REVENUES BY COMPANY



54.65% 13.23% 5.10% 3.64%

Google Facebook PANDORA twitter



2.92% 1.29% 19.17%

iAD OTHER



HIGHEST CTR FOR MOBILE

ADS WAS IN BETWEEN

6 PM AND MIDNIGHT



TARGET DEMOGRAPHICS

OF MOBILEAD CAMPAIGN

BY AGE



38% 39% 16% 7%

UNDER 20 20-39 30-39 40+



BY GENDER



MALE FEMALE

54% 46%



MOBILE AD SPENDING

BY PLATFORM



75% 24% 1%

ios OTHER GLOBAL MOBILE ADVERTISING STATISTICS GLOBAL MOBILE AD SPENDING (2012-2016) (IN BILLIONS USD) YEAR WORLDWIDE USA 2012 $8.41 $4.11 2013 $13.58 $7.29 2014 $20.30 $11.33 2015 $28.45 $16.17 2016 $36.87 $21.53 MOBILE ADVERTISING %24 ACCOUNTED FOR 18 PERCENT OF PAID SEARCH BUDGETS IN 2012 2011 www (14.6% 2012 22.7% 22.7 PERCENT OF CONSUMERS USED A MOBILE DEVICE TO VISIT A RETAILER'S SITE IN DECEMBER, UP FROM 14.6 PERCENT IN 2011. MOBILE AD SPENDING BY REGION (2012-2016) (in millions USD) REGION 2012 2013 2014 2015 2016 North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7 Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6 Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5 Latin America 79.2 140.2 259.3 414.9 580.9 Eastern Europe 70.4 117.0 162.1 210.8 261.4 M.East and Africa 7.1 13.4 22.8 36.4 58.3 15% M-COMMERCE SALES WILL ACCOUNT FOR 15% OF TOTAL ECOMMERCE SALES IN 2013 MOBILE AD SPENDING BY CATEGORY 40% ENTERTAINMENT & MEDIA TECHNOLOGY (22% O &TELECOM 19% 7% X RETAIL TRAVEL 6% SOCIAL & DATING 6% NEWS & EDUCATION 5% BUSINESS & FINANCE 3% LIFESTYLE & HEALTH 1% 1% STYLE & FASHION AUTOMOTIVE MARKET SHARE OF NET MOBILE AD REVENUES BY COMPANY 54.65% 13.23% 5.10% 3.64% Google Facebook PANDORA twitter 2.92% 1.29% 19.17% iAd OTHER HIGHEST CTR FOR MOBILE ADS WAS IN BETWEEN 6 PM AND MIDNIGHT PM TARGET DEMOGRAPHICS OF MOBILEAD CAMPAIGN BY AGE 38% 39% 16% 7% UNDER 20 20-29 30-39 40+ BY GENDER MALE FEMALE 54% 46% MOBILE AD SPENDING BY PLATFORM 75% 24% 1% IOS OTHER Compiled & designed by: GO-Gulf.com web technologles Data Source: http://casualconnectorg/research-reports/ http://www.mediabrix.com/wp-content/uploads/2013/02/MediaBrix_Report_201211.pdf http://www.emarketer.com/Article/Social-Gaming-Market-Surpass-1-Billion/1008166 http://blog.games.com/2011/05/16/zynga-social-games-market-38-percent-share/ http://www.insidesocialgames.com/2013/02/01/the-top-25-facebook-games-of-february-2013/ http://appstats.eu/Meaderboard/devs/mau?category=Games http://appstats.eu/eaderboard/apps/mau?category=Games http://www.socialgamesobserver.com/average-social-gamer-world-metricsmonk-16245 http://www.infosolutionsgroup.com/pdfs/2011_PopCap_Social_Gaming_Research_Results.pdf