Gender Gaps in Technology

GENDER GAPS INTEGINOLOGY 77% of homes have internet aCcess, 66% of Us have made purchases online Men access mobile internet 10% more than women every year Women are 10 % less likely to go online to relax .and 9% less likely to go online to keep up with news Only 43% of tablet owners are female. In 2010, the figure was 39% The number of over 55s who own a tablet has almost doubled since last year X2 61% of e-reader owners are now female Infographic brought to you by: zabisco Figures taken from Niesen Consumer report 2011. Al igures correct at Hime of puolicstlon. http//www.niesen.com/content/corporete/giobavenntmi IC Labisco. All rights reservPd. Image may not be reprod.ced without prior permisslon. www.zabisco.com