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The Future of In-Store Shopping

THE FUTURE of In-store shopping A consumers' path to purchase includes many online and mobile touchpoints 44% of shoppers admit to having taken part in showrooming frequently STORE How can bricks and mortar retailers enhance in-store shopping experiences using mobile? TIP #1 Provide a seamless cross-channel experience across devices 80% of smartphone owners want mobile-optimized product info while they're in-store 57% of smartphone users visit the company's site or app while in-store TIP #2 Leverage mobile coupons to increase in-store footfall The number of US mobile coupon users will rise to 53.2 millionm 2014 330% L 75% of shoppers search for an online coupon on their mobile TIP #3 Help customers locate items easily with in-store navigation 66% of shoppers who used mobile to make purchase decisions prefer a mobile app with in-store navigation feature TIP #4 Enable mobile payments to reduce waiting line exhaustion 73/0re openg of shoppers find waiting in the checkout line their least favorite aspect of in-store shopping PAID 2017 By half of all in-store transactions will be completed via mobile point of sale or a self-checkout feature TIP #5 Drive mobile consumers to your nearest offline store using store locator STORE TTT. 44% of US consumers prefer ordering online and picking up items in-store MobStac is a cloud-based m-commerce platform that delivers mobile websites and apps for e-commerce businesses mobstac. Sources Cisco 2013 eMarketer 2013 ForeSee 2013 2013 UPS Pulse of the Online Shopper Mercator Advisory Group Motorola Syngera comScore RetailMeNot COUPON OFF %24

The Future of In-Store Shopping

shared by MobStac on Mar 13
According to Google’s Mobile In-Store study, 8 in 10 smartphone owners research products while in-store before making a purchase. Customers are hopping across various channels and expect to be able ...






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