Future of smart homes

Smart home adoption rate MASLOW'S HIERARCHY OF NEEDS APPLIED SMART HOMES FORECAST HOUSEHOLD PENETRATION US UK GLOBAL TO THE CONNECTED HOME 38% 34% 30% EXAMPLE PRODUCTS SMART HOME PRODUCTS 27% Self-actualisation 25% 24% Hobbies, travel, educa- 21% 21% tion Wearables 18% 17% 13% 14% 11% 11% 12% Esteem 9% 8% 8% 6% Cars, luxury goods, latest gadgets 4% 5% Home automation 2013 2014 2015 2016 2017 2018 2019 Social needs Source: Strategy Analytics 2014 Clothing, grooming products, socialising Wellbeing/fitness, entertainment/media PROJECTED NEW ADOPTION OF UK AND THE SMART HOME CONNECTED TECHNOLOGY BY I Strongly agree I Neither Agree Disagree Strongly disagree Safety and security CONSUMERS Insurance, security, Home security, per- sonal security PERCENTAGE OF CUSTOMERS EXPECTED TO PURCHASE DEVICE investments 8% 19% Being able to control devices in the home when I was out would be really useful to me 70 20% In the next year Physiological needs (survival) 13% 40% Food, electricity, heating, Five years from now shelter, health Smart energy, e-health 60 More than five years from now 4% 23% I would really value the safety and security features a smart home could offer Total expected adoption Source: Ovum 2015 20% 13% 50 47% GLOBAL SMART HOME MARKET WILL REACH $100 BILLION BY 2018 16% I like the idea of one remote control that could control everything in HOUSEHOLDS WITH SMART SYSTEMS: GLOBAL TOTAL 18% 40 (NUMBER AND SPENDING) the home Net households with smart system 25% 28% Consumer spending 13% 150 30 200 A smart home appeals to me 11% 14% because it would save me 125 time and effort 22% 20 36% 150 16% 100 18% If cost wasn't an issue, I would con- sider buying smart home technol- ogy for my existing home 13% 10 75 100 25% 32% 13% 50 11% Iam really interested in hav- ing the sort of functions a smart home could offer 50 13% 25 24% 34% 19% 2012 2013 2014 2015 2016 2017 2018 2019 Source: Strategy Analytics 2014 Source: Acquity 2014 Source: Joseph Rowntree Foundation Net households with smart system (M) Consumer spending ($Bn) CCCCC