The Future of Mobile Apps

THE FUTURE OF MOBILE 9:41 AM 10 Messages Calendar Photos Camera Weather Clock Mans Videos Notes Reminders Stocks Game Center Newsstand iTunes Store Store Passbook Compass Phor Music APPLICATION DEVELOPMENT 91% 61% Mobile Use Continues to Grow of U.S. adult population owns a cell phone of these were smartphone users 1,000,000,000 smartphones will be sold double than the 1B number of PCs estimated to sell next year BILLION UNITS by 2016 | World Population vs Mobile Device 7.3B 10B 14 world population by 2016 (est.) mobile internet device in use globally DEVICE PER PERSON ON THE PLANET Mobile Platform Ownership increasingly favors iPhone and Android 100 C2 75 28% 20% 15% May 2013 25% 19%* 29 хвоX LiVE Feb 2012 10% 10% 6% 4% 2% 2% 1* BlackBen May 2011 iPhone Android Blackberry Windows 27 Mobile Application "Half of all adult cell phone owners in the U.S. have apps on their phones." In Use - Pew Research Center's Internet & American Life Project General Use As of end of 2013 68 57% 51% 31% 24% of app downloaders report actually using them of users who down- loaded apps recently said they use their apps daily of these downloaders use their apps for more than 30 minutes a day use a handful of apps at least once a week use 6 or more apps on a weekly basis APP AVERAGE USE PER MOBILE USER APP USE OF 18-24 APP USE OF 25-34 YEAR OLDS YEAR OLDS % GROWTH 31% FROM 2012 126.8 28 29.5 THE HIGHEST AMONG THE AGE GROUPS APPS/mo. APPS/mo. APPS/mo. spending 30 hours 15 minutes spending 37 hours 6 minutes spending 35 hours 40 minutes per month per month per month App Downloads JULY 2013 JUNE 2014 2017 50 75 268 BILLION BILLION BILLION Google's Android market passed 50 billion app downloads and featured over 1 million apps available in the Google Play store Apple reached 75 billion app downloads and features 1.2 million apps in the iTunes store By 2017, over 268 billion downloads and $77 billion in revenue will be made Google play MOBILE USERS WILL BE PROVIDING PERSONALIZED DATA STREAMS TO OVER 100 APPS AND SERVICES EVERY DAY Downbad the App Paying for Apps 46% $45 %$20 of app downloaders report they have paid for an app 52% say the highest they have paid is $5 or less 17% have paid more than $20 for an app Out of all people who download apps, the groups most likely to pay for them are: Adults age 30 and older College graduates Those living in urban cities Men Adults with household incomes of $50,000 or more Apps Revenue $24.5 400% BILLION The worldwide mobile $11.4 advertising revenue expected growth between 2011 and BILLION 2016 By 2015, 1 in 3 consumer brands will feature integrated payment in their mobile apps 2014 2016 EXPECTED REVENUE FROM 2014 TO 2016 EXPECTED MOBILE ADVERTISING REVENUE 2015 48% In-app purchases will account for 48% of app store revenue by 2017 2017 Apps Popularity TOP 5 Smartphone Apps by time spent per month, per person 10 NouRs 56" HOURS MINS. Search, Portals&Social Entertainment HOURS MINS. 5 TOP Communication 03 ouns 48" APPS MINS. WHICH MOST PEOPLE SPEND TIME TO EVERY MONTH Productivity & Tools HOURS Commerce & Shopping (& MINS. 16 0 HOUR 33 MINS. Mobile Application Trends Outside Promotion Context-aware Marketing Preparing to be worn Getting noticed in the crowded app stores is increasingly difficult, so mobile ads for mobile apps are on the rise Improve user experiences by utilizing person's interests, history, preferences, and precise indoor location sensing to proactively anticipate content and personalize services. As smartphones and wearable technology improves, mobile apps will need to keep up in order to adequately deliver information in new ways 59%, For example, Facebook says mobile ads are Apps exploiting precise indoor locations currently use Wi-Fi, imaging, ultrasonic beacons and geomagnetics now 59% of its The smart object devices will be accessible via apps and wearable revenue technology www.getnymicom Advanced User Experience Mobile-connected Smart Objects Mobile developers are pushing the envelope for user interface design to accodomate challenges like distractions or utilizing novel technologies for a "wow" factor By 2020, the average affluent household in a mature market will contain several hundred smart objects, including LED light bulbs, toys, domestic appliances, sports equipment, medical devices and controllable power sockets Mobile App Developer 7.8% Salary Increase from 2013 $100,000-$144,000 %24 2014 U.S. national average salary $92,750-S133,500 2013 U.S. national average salary MOBILE APP DEVELOPER ANNUAL SALARY RANGE | 2013 - 2014 REFERENCES http://www.gartner.com/newsroom/id/2284715 | http://www.gartner.com/newsroom/id/2306215 | http://www.gartner.com/newsroom/id/2592315 http://www.gartner.com/newsroom/id/2654115 | http://www.gartner.com/newsroom/id/2669915 I http://www.roberthalf.com/technology/it-salary-center http://www.pewinternet.org/Reports/2011/Apps-update.aspx | http://www.pewinternet.org/Reports/2012/Future-of-Apps-and-Web.aspx http://www.pewintemet.org/Reports/2013/Smartphone-Ownership-2013.aspx | http//www.fastcompany.com/3027080/productivity-in-motion/6-mobile- trends-to-watch-for-in-2014 | http://www.theverge.com/2013/7/24/4553010/google-50-billion-android-app-downloads-1m-apps-available http://techcrunch.com/2014/07/01/an-upper-limit-for epps new-data-suggests-consumers only-use around-two-dozen-apps per-month http://techerunch.com/2014/06/02/itunes-app-store-now-has-1-2-million-epps-has-seen-75-billion-downloads-to-date CREDITS COLLAT SCHOOL OF BUSINESS Knowledge that will change your world iPhone-on-hand: http://www.losasso.com | Payment by Shafiga Naazira from The Noun Project | Pointer by Evan MacDonald from The Noun Project Programmer by Wilson Joseph from The Noun Project i Time by Milky - Digital innovation from The Noun Project | Partly-sunny by Dmitry Baranovskiy from The Noun Project | Mobile Payment Icon by Benny Forsberg from The Noun Project http://businessdegrees.uab.edu/mis-degree Disclaimer: The Android logomark, Apple logo, iPhone, iPad, Biackberry, WindowsPhone and Android tabiet are from their respective owners. Their appearance in this graphic piece are for Wustration and educational purpases only and does not constitute any endorsement whatsoever LO