The Future of Health is Your Smartphone

THE FUTURE OF HEALTH IS YOUR SMARTPHONE Digital health is a term used for the practice of medicine and public health supported by mobile devices. 1:26 3:22 CATEGORIES INCLUDE Chronic disease management Medication adherence 144 Remote patient monitoring Communication between patient and provider Personal health management Clinical support tools Reference tools What can mobile do? Removes geography and time barriers, meaning care providers can diagnose and treat illness from far away CellScope uses optical attachments to turn smartphones into a diagnostic-quality imaging system, bringing expert diagnosis and advice into low-resource settings. cellscope Can monitor patients and health continuously instead of only periodically Cardiio provides software that turns ordinary cameras into biosensors, allowing people to use mobile devices they already own to gain insight and take charge of their well-being. Transition health care from hospital-centric system to one that's personalized to better fit patient needs How big is Digital health? There are currently over 13,000 health and medical apps = 100 apps Some sources estimate over $700 million in revenue in 2011, a seven-fold increase from 2010 2010 2011 Global wireless health market projected to be worth over $38B by 2016 = 1 billion $ Who's using these apps? Consumers MEDICAL PURPOSES SPORTS AND FITNESS HEALTH AND Diagnosing, Tracking, and Treating Disease Tracking Fitness Programs, Finding LIFESTYLE Tracking Calories and Nutrition Workout Buddies Medical Professionals 38% 75% of physicians with smartphones use medical apps on a daily basis. of small and medium-size medical and dental offices will purchase new tablets within the next year. How will Digital health grow? Pay to download: Users pay to download the app, usually between $0.99 and $2.99 but as high as $300 Examples: P90x, Orca MD, White Noise, Modality, Cardiio Ad-based: A cheap or free app generates revenues from ad placement Examples: Epocrates, WebMD, MedScape In-app purchases: Consumers can purchase extra content and add-ons within the applications Examples: Skimble, iDream, Blood Pressure Monitor Hardware accessories: The app is simply the interface between the user and a sensory device, like the Nike FuelBand Examples: Lark, fitbit, Nike+ Subscription: Free subscription to get premium content not available to non-paying readers Examples: Livestrong Gold load, but requires monthly Is Digital health regulated? The FCC and FDA are being pressed to regulate mobile health apps and devices: "Are used as an accessory to a regulated medical device; or transform a mobile platform into a regulated medical device." - FDA draft guidelines Created by Greatt ROCK Est HEAL+H THE FUTURE OF HEALTH IS YOUR SMARTPHONE Digital health is a term used for the practice of medicine and public health supported by mobile devices. 1:26 3:22 CATEGORIES INCLUDE Chronic disease management Medication adherence 144 Remote patient monitoring Communication between patient and provider Personal health management Clinical support tools Reference tools What can mobile do? Removes geography and time barriers, meaning care providers can diagnose and treat illness from far away CellScope uses optical attachments to turn smartphones into a diagnostic-quality imaging system, bringing expert diagnosis and advice into low-resource settings. cellscope Can monitor patients and health continuously instead of only periodically Cardiio provides software that turns ordinary cameras into biosensors, allowing people to use mobile devices they already own to gain insight and take charge of their well-being. Transition health care from hospital-centric system to one that's personalized to better fit patient needs How big is Digital health? There are currently over 13,000 health and medical apps = 100 apps Some sources estimate over $700 million in revenue in 2011, a seven-fold increase from 2010 2010 2011 Global wireless health market projected to be worth over $38B by 2016 = 1 billion $ Who's using these apps? Consumers MEDICAL PURPOSES SPORTS AND FITNESS HEALTH AND Diagnosing, Tracking, and Treating Disease Tracking Fitness Programs, Finding LIFESTYLE Tracking Calories and Nutrition Workout Buddies Medical Professionals 38% 75% of physicians with smartphones use medical apps on a daily basis. of small and medium-size medical and dental offices will purchase new tablets within the next year. How will Digital health grow? Pay to download: Users pay to download the app, usually between $0.99 and $2.99 but as high as $300 Examples: P90x, Orca MD, White Noise, Modality, Cardiio Ad-based: A cheap or free app generates revenues from ad placement Examples: Epocrates, WebMD, MedScape In-app purchases: Consumers can purchase extra content and add-ons within the applications Examples: Skimble, iDream, Blood Pressure Monitor Hardware accessories: The app is simply the interface between the user and a sensory device, like the Nike FuelBand Examples: Lark, fitbit, Nike+ Subscription: Free subscription to get premium content not available to non-paying readers Examples: Livestrong Gold load, but requires monthly Is Digital health regulated? The FCC and FDA are being pressed to regulate mobile health apps and devices: "Are used as an accessory to a regulated medical device; or transform a mobile platform into a regulated medical device." - FDA draft guidelines Created by Greatt ROCK Est HEAL+H