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A Full Guide to a Product Development Process

L. Product development process describes all the activities that are performed to deliver a concept to the market and end-user. Low quality: the code is written using bad practices, the functionality is poorly designed, or the interface The solution doesn't fit 01 06 the market: the product doesn't cover the essential needs of target users. isn't clear to the end-user. Wrong financial strategy: the product isn't competitively priced; the cost is either too low. Why does a product fail? Poor release timing: the company held back for too long, and now there are too many competitive solutions. 02 05 Poorly chosen market: if the niche is too narrow, there will be not enough interested users, able to cover the Not enough promotion: if the company invested all the resources into the product's design, the product wouldn't reach the target users. 03 04 expenses of development. The main stages of product development Idea generation Take time to validate the concept of your business while you observe the target audience, remark on existing projects, and research the market. Be always open to new concepts and improvements, and don't rush to think of your idea as the "next big thing." 1 Idea screening Once you come up with the ideas, it's time to test these concepts and make sure they can survive long-term. Right away, we can tell that it's best to have at least 5-1O ideas 2 at this stage. You want to have freedom of choice - this way, your evaluation will be more objective. Concept testing Concept testing requires you to describe the product the way a customer would see and use it, and demonstrate this information to actual potential customers. If you can create an MVP - a version of the product with limited functionality that clearly shows the primary purpose - it will be the ultimate. 3 Product development If you are sure that the idea has significant commercial potential, it's time to hire a development team that can execute the concept. At this point, the software development team should actively cooperate with a marketing department - the functionality should derive from tangible business and financial goals. 4 Testing and execution Quality assurance specialists and software testers can join the project early on, set standards of code quality, and track mistakes. If a QA team worked on the product from the very beginning, they would also share responsibility for its quality, which leads to better final performance. Post-development After the product is developed and tested, it's time to introduce it to the first users. This process is known as beta-testing - you present the product or its basic version to first users. Improve the functionality and interface according to the feedback analysis, and prepare the solution to the actual launch. 6. Maintenance and support After you brought the product to the market, it's time to work on its continuous improvement. Find the ways of increasing product quality, performance speed and efficiency, methods of reaching new audiences, and increasing loyalty of existing users. (7 Jelvíx jelvix.com 2,

A Full Guide to a Product Development Process

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A product development process needs to account for all these changes, and the team should be prepared to change its strategy early on. That is why the product development process isn’t done in one g...

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