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The Four Forces Shaping The Future of Digital Messaging

The Z Forces Shaping The Future of Digital Messaging Mobile may not be the final frontier in communication, but it certainly is a game changer. The smartphone revolution however, is not alone in altering modern reality. Let's count down the other forces shaping digital messaging today. 4 Network Diversity The proliferation of different networks from Internet service providers, mobile networks and carriers means getting your message through is becoming increasing complex. Each network has its own sending requirements from size limits to data types and meta data available. To compound the problem, businesses must consider other networks like Google voice, mobile IM and social. 3 Device Explosion Once you get through the different networks, then you have to deal with all the different devices connected to the network. Optimizing the message for display on mobile devices is no easy task. The extensive range of devices and multiple networks available means that message transformation and deployment through networks and devices is a highly complex process. Galaxy Tab Lumia 920 Galaxy Note iPad Softbank Nexus 4 BB Bold Verizon T-Mobile AT&T Gmail, iPhone 5 + AOL + message MSFT iPhone BB APN BB Q10 Google Yahoo! Hotmail Nexus iPad Mini Kindle Fire Lumia 1020 Galaxy S3 2018 7.6 BILLION BY 10.6 BILLION THERE WILL BE 1.4 MOBILE DEVICES PER PERSON. 2 Increased Volume At the heart of the growth of the mobile industry lies demand. Mobile messaging volumes are skyrocketing. Higher volumes lead to greater difficulty in understanding what's going on. Where are the messages getting delivered, blocked, bounced, etc? I GLOSSARY OTT Messaging: 32 Stands for Over-The-Top. Refers to third party instant messaging services. TRILLION By the end of 2017, OTT messaging traffic will be 4 Times that of SMS messaging. 7.89 OTT TRILLION SMS I SMS/Text Messages I OTT Messages BILLIONS OF MESSAGES SENT PER DAY IN 2013, BY REGION: NORTH AMERICA: EUROPE: ASIA PACIFIC: 6.5 I0I000I 2.9 II 10.9 14.4 QQ00QDDQA 5.2 Q0000e Cross-Channel Engagement Consumers today are using multiple devices, and they demand cross-channel support. Automated cross-channel messaging improves customer experience, reduces costs and drives revenue. Banking is a prime example of an industry that has benefited greatly from investing in cross-channel. 76% start a banking activity on their desktop and pick it up later on another device. Customers using 4 channels are nearly twice as profitable as those who only use 1. 34% of customers leverage their bank's mobile technology to locate a branch or ATM. What does this mean for you? Rather than paying for piecemeal solutions that become increasingly expensive to maintain, look for an integrated email and mobile software solution from the get go. Momentum from Message Systems is the only solution that provides the power of email, mobile and push on one single platform. Create a truly cross-channel experience for your customers and witness as your campaigns lift-off with Momentum! SOURCES: Infographic by messagesystems"com! http://www.por North American Technographics Online Benchmark Survey (Part 1), Q2 2012 (US, Canada) FORCE FORCE FORCE 4.

The Four Forces Shaping The Future of Digital Messaging

shared by messagesystems on Mar 28
The future belongs to marketers who believe in mobile, yet mobile is not the be all and end all of digital messaging. There are other forces at play behind the scenes. Count down to the launch of your...


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