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Exploring the Media Universe

The Media Universe The consumer solar system has an increasing number of media options in its orbit. CONSUMER MEDIA USAGE? MONTHLY AVERAGE, Q2 2012 COMPUTER & MOBILE DEVICE OWNERSHIP! SOCIAL MEDIA USERS3 ÚSAGE BY PLATFORM, SEPT. 2012 Computere Computer 164 M Smartphone app 85 M Traditional TV Mobile web browser 81 M 6d:00h:54m (144 hours 54 minutes) 212 M TELEVIS3ON OWNERSHIP DEVICE OWNERSHIP AMONG AMERICANS WITHIN TV HOMES, SEP.T. 2012 Each month of 278 M Internet users are active online (Sept. 2012) consumers are spending more time with more media, across all devices under the sun. 86% DVD player Time-shifted Tv Smartphone 2% Android Os 11h:33m DVD/Blu-ray MARKET SHARE 56% 5h:13m Internet on 75%: HD capable Television a computer 1d:4h:29m (28 hours 29 minutes) HD One TV Set 31 M of mobile subscribers 56% Video game console Others 6% Two Sets BlackBerry (Q3 2012) E-Reader! 64 M Apple ios 35% 289 M 17% Tabletid Four+ Sets 52% Digital cable 119 M People own at least one television of connected device owners (Q3 2012) 16% 47% Three Sets 75 M of TV households Pulled out of orbit DVR 44% (Q2 2012) (devices receding in ownership) 55% .VČR Feature phoneb 9% 82% in 2009 93% in 2003 Broadcast TV/Over-the-Air.only. 33% Satellite 4% 16% in 2003 ....... Internet-enabled TV Source: Nielsen Video on mobile :20m phone 5 Video o Sh:51 Game console 6h:26m

Exploring the Media Universe

shared by matthurst on Jan 18
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Infographic mapping the US media universe as a solar system of planets (devices) which rotate around the sun (consumers). This graphic gives a snapshot view of all the devices consumers own and how t...

Publisher

Nielsen

Category

Technology
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