Experience Design Now!

EXPERIENCE DESIGN NOW Experience Design treats content in an entirely different manner than traditional web design. Designers need to evolve their view of the canvas, from a single-channel, fixed content page, to a multi-channel, fluid content model. Mobile devices to overtake desktop PCs as dominant global internet platform next year. "ComScore predicts, based on current growth rates, mobile de- vices will overtake traditional desktop computers during 2013." ComScore, June 2012 2,000 Number of Global Users (Millions) 1,800 1,600 1,400 1,200 1,000 desktop 800 600 400 200 mobile 2007 2008 2009 2010 2011 2012 2013 2014 2015 Multi-device ownership is a reality. "Nearly 1 in 4 U.S. smartphone users also has a tablet, accord- ing to a report from research firm comScore, evidence the firm said shows tablet adoption has reached a 'critical mass. - ComScore, April 2012 "Content should be available anywhere and everywhere“ People want devices that support each other and multiple-screen viewing – to be able to watch (video) on any device would have a high impact on 56% of participants." - Interactive Advertising Bureau, May 2012 CSS media queries are an official web standard. "The W3C, the group charged with overseeing the creation of web standards like HTML and CSS, has given its official blessing to one of the cornerstones of responsive web design – CSS Media Queries." - W3C, June 2012 "Responsive Web Design consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries." - Smashing Magazine, January 2011 Experts agree. The Experience Design process is different. "The process has completely changed." Until now a lot of agencies have been able to use a traditional waterfall development process where the project moves from designer to developer like a pro- duction line. Because responsive design brings the technology further into the design considerations we find our collaborative approach is really paying divi- dends. We bring developers into the project as soon as we have a creative brief. Ben Hindmarch CKSK's Innovation Director "You cannot plan for and design a responsive, content- focused, mobile-first website the same way you've been cre- ating websites for years." Drew Clemens -you just can't. If your goal is to produce something that is not fixed-width and serves smaller devices just the styles they require, why would you use a dated process that contradicts those goals? Director of Content Strategy for Sparkbox JONATHAN LUPO Chief Experience Officer Empathy Lab @userexperience EXPERIENCE DESIGN NOW Experience Design treats content in an entirely different manner than traditional web design. Designers need to evolve their view of the canvas, from a single-channel, fixed content page, to a multi-channel, fluid content model. Mobile devices to overtake desktop PCs as dominant global internet platform next year. "ComScore predicts, based on current growth rates, mobile de- vices will overtake traditional desktop computers during 2013." ComScore, June 2012 2,000 Number of Global Users (Millions) 1,800 1,600 1,400 1,200 1,000 desktop 800 600 400 200 mobile 2007 2008 2009 2010 2011 2012 2013 2014 2015 Multi-device ownership is a reality. "Nearly 1 in 4 U.S. smartphone users also has a tablet, accord- ing to a report from research firm comScore, evidence the firm said shows tablet adoption has reached a 'critical mass. - ComScore, April 2012 "Content should be available anywhere and everywhere“ People want devices that support each other and multiple-screen viewing – to be able to watch (video) on any device would have a high impact on 56% of participants." - Interactive Advertising Bureau, May 2012 CSS media queries are an official web standard. "The W3C, the group charged with overseeing the creation of web standards like HTML and CSS, has given its official blessing to one of the cornerstones of responsive web design – CSS Media Queries." - W3C, June 2012 "Responsive Web Design consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries." - Smashing Magazine, January 2011 Experts agree. The Experience Design process is different. "The process has completely changed." Until now a lot of agencies have been able to use a traditional waterfall development process where the project moves from designer to developer like a pro- duction line. Because responsive design brings the technology further into the design considerations we find our collaborative approach is really paying divi- dends. We bring developers into the project as soon as we have a creative brief. Ben Hindmarch CKSK's Innovation Director "You cannot plan for and design a responsive, content- focused, mobile-first website the same way you've been cre- ating websites for years." Drew Clemens -you just can't. If your goal is to produce something that is not fixed-width and serves smaller devices just the styles they require, why would you use a dated process that contradicts those goals? Director of Content Strategy for Sparkbox JONATHAN LUPO Chief Experience Officer Empathy Lab @userexperience EXPERIENCE DESIGN NOW Experience Design treats content in an entirely different manner than traditional web design. Designers need to evolve their view of the canvas, from a single-channel, fixed content page, to a multi-channel, fluid content model. Mobile devices to overtake desktop PCs as dominant global internet platform next year. "ComScore predicts, based on current growth rates, mobile de- vices will overtake traditional desktop computers during 2013." ComScore, June 2012 2,000 Number of Global Users (Millions) 1,800 1,600 1,400 1,200 1,000 desktop 800 600 400 200 mobile 2007 2008 2009 2010 2011 2012 2013 2014 2015 Multi-device ownership is a reality. "Nearly 1 in 4 U.S. smartphone users also has a tablet, accord- ing to a report from research firm comScore, evidence the firm said shows tablet adoption has reached a 'critical mass. - ComScore, April 2012 "Content should be available anywhere and everywhere“ People want devices that support each other and multiple-screen viewing – to be able to watch (video) on any device would have a high impact on 56% of participants." - Interactive Advertising Bureau, May 2012 CSS media queries are an official web standard. "The W3C, the group charged with overseeing the creation of web standards like HTML and CSS, has given its official blessing to one of the cornerstones of responsive web design – CSS Media Queries." - W3C, June 2012 "Responsive Web Design consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries." - Smashing Magazine, January 2011 Experts agree. The Experience Design process is different. "The process has completely changed." Until now a lot of agencies have been able to use a traditional waterfall development process where the project moves from designer to developer like a pro- duction line. Because responsive design brings the technology further into the design considerations we find our collaborative approach is really paying divi- dends. We bring developers into the project as soon as we have a creative brief. Ben Hindmarch CKSK's Innovation Director "You cannot plan for and design a responsive, content- focused, mobile-first website the same way you've been cre- ating websites for years." Drew Clemens -you just can't. If your goal is to produce something that is not fixed-width and serves smaller devices just the styles they require, why would you use a dated process that contradicts those goals? Director of Content Strategy for Sparkbox JONATHAN LUPO Chief Experience Officer Empathy Lab @userexperience EXPERIENCE DESIGN NOW Experience Design treats content in an entirely different manner than traditional web design. Designers need to evolve their view of the canvas, from a single-channel, fixed content page, to a multi-channel, fluid content model. Mobile devices to overtake desktop PCs as dominant global internet platform next year. "ComScore predicts, based on current growth rates, mobile de- vices will overtake traditional desktop computers during 2013." ComScore, June 2012 2,000 Number of Global Users (Millions) 1,800 1,600 1,400 1,200 1,000 desktop 800 600 400 200 mobile 2007 2008 2009 2010 2011 2012 2013 2014 2015 Multi-device ownership is a reality. "Nearly 1 in 4 U.S. smartphone users also has a tablet, accord- ing to a report from research firm comScore, evidence the firm said shows tablet adoption has reached a 'critical mass. - ComScore, April 2012 "Content should be available anywhere and everywhere“ People want devices that support each other and multiple-screen viewing – to be able to watch (video) on any device would have a high impact on 56% of participants." - Interactive Advertising Bureau, May 2012 CSS media queries are an official web standard. "The W3C, the group charged with overseeing the creation of web standards like HTML and CSS, has given its official blessing to one of the cornerstones of responsive web design – CSS Media Queries." - W3C, June 2012 "Responsive Web Design consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries." - Smashing Magazine, January 2011 Experts agree. The Experience Design process is different. "The process has completely changed." Until now a lot of agencies have been able to use a traditional waterfall development process where the project moves from designer to developer like a pro- duction line. Because responsive design brings the technology further into the design considerations we find our collaborative approach is really paying divi- dends. We bring developers into the project as soon as we have a creative brief. Ben Hindmarch CKSK's Innovation Director "You cannot plan for and design a responsive, content- focused, mobile-first website the same way you've been cre- ating websites for years." Drew Clemens -you just can't. If your goal is to produce something that is not fixed-width and serves smaller devices just the styles they require, why would you use a dated process that contradicts those goals? Director of Content Strategy for Sparkbox JONATHAN LUPO Chief Experience Officer Empathy Lab @userexperience