Examples & Benefits of Marketing Automation

BASICEXAMAPLE OF MARKETING AUTOMATIONINACTION You just created a new eBook and you want your contacts to know about it, so you set up a workflow to automate the process. SEND AN EMAIL In the first step of your workflow, you send an email with the download of your latest eBook. SENDA THANK YOU THANK YOU! After sending the first email, you send a follow up to thank people who downloaded the book. EMAIL Now that you know that these contacts are interested, you can send them targeted information that they value! This could be blog posts on the related topic, another eBook, a case study, etc. GIVETHEM 3 WHAT THEY WANT TURNTHIS QUALIFIEDLEAD INTOA SALE! After they download the targeted information, the sales team is alerted and they can reach out to close the deal.This workflow can help align teams and turn qualified leads into sales! Marketing automation is the use of software to help streamline and automate what once were manual processes, helping you increase revenue quickly and efficiently. MARKETERS POINTOF VIEW THE MAINBENEFITS OF MARKETING AUTOMATION Marketers that have adopted MA say the main benefits of Marketing Automation are: More Focus 36% Taking repetitive tasks out of marketers hands, allowing them to focus on new/more exciting projects On point Targets 30% Better targeting of customers and prospects Increased Performance 10% Improving the customer experience Improved Email Marketing 9% Better email marketing Fewer errors 8% Reduction of human error in campaigns Greater managing 4% Lead management More channels 3% Multichannel marketing Where excel spreadsheets, Gmail, and a notepad once did the job, they just don't cut it anymore when it comes to maintaining your lead/client relationships and growing your business. Excel "91% of the most successful users agree that marketing automation is "very important" to the overall success of their marketing across channels." REFERENCES - Redeye and TFM&A Insights "The Marketing Automation Report 2014" (2014) YOXX