The Evolution of Content Consumption

THE EVOLUTION OF CONTENT CONSUMPTION ON 2000 2013 THE WEB INTERNET USERS DATA GENERATION 2.27 Amount of time to generate 5 billion gigabytes of data worldwide This year, the number of internet users 2013 2 DAYS 10 MINUTES worldwide reached ALMOST TWICE 1.15 2007 what it was five years ago. BILLIONS All of history up until 2003 Current Next Year VIDEO O 2000 - 2005 / CONTENT TECHNOLOGY O TODAY'S CONTENT TECHNOLOGY Quickly share videos to masses through social buttons and embed codes. PLAYERS USED WINDOWS MEDIA PLAYER REAL PLAYER QUICKTIME You'Tube is now one of the most popular platforms for video consumption. Sharing a video required sending links individually via email or messenger platform START HERE DELIVERY Improved video quality and HD DEVICES USED Buffering and slow video delivery. Average internet speed 2.6 mbps Average dial up speed Smartphones Desktop / Laptop Tablets 56 kbps MUSIC | 2000 - 2010/ CONTENT TECHNOLOGY TODAY'S CONTENT TECHNOLOGY DOWNLOAD TIMES Average i Tunes download time for a 4 minute song using Broadband 15 minutes 4 - 30 seconds MUSIC SOURCES Peer to Peer Instead of storing the songs on a central computer, the songs lived on users' machines. No syncing capability sharing START HERE Inconsistent music quality Transferring music to a device is quick and easy through syncing. Streaming DEVICES USED smartphones desktops/laptops Pay-per-download tablets $4 PRESENTED BY Sources: TORCH http://support.apple.com/kb/HT1577?viewlocale=en_US&locale=en_US http://royal.pingdom.com/2012/04/19/world-internet-population-has-doubled-in-the-last-5-years/ http://www.titan-seo.com/NewsArticles/VideoTrends.html DEVELOPED BY http://www.theverge.com/2012/8/9/3230626/akamai-global-internet-speed N NOWSOURCING http://blog.treepodia.com/2012/02/a-short-history-of-online-video-part-1-before-youtube/ http://urbantimes.co/2012/12/the-future-of-online-video-consumption-youtube-and-the-shoppable-video/fut m_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+theurbn+(Urban+Times) SHAREABILITY You Tube