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Everything You Wanted to Know About Young Mobile Users

mBlox RECEIVING PROMOTIONS 6% TIME SPENT THINK YOUNGSTERS ARE WASTING TIME ON THEIR EACH DAY BY CONSUMERS AGED 18-24 ON THEIR MOBILE DEVICES MOBILES? THINK AGAIN.. DON'T WANT BRANDS TO KNOW THEIR WHEREABOUTS. BUT 30% THINK ITS IMPORTANT THAT OFFERS ARE CLOSE TO 89 % STOP THEIR LOCATIONI SPEND BETWEEN 54 % 40% 1-5 HRS SAY IT IS EXTREMELY IMPORTANT TO BE ABLE TO OPT ONLY WANT DEALS THAT ARE RELEVANT TO THEM IN / OUT OF RECEIVING PROMOTIONAL MATERIAL 34% NEARLY 1 IN 10 FEEL ITS IMPORTANT THAT PRO- MOTIONS COME FROM BRANDS THEY'VE USED BEFORE 1 IN 3 SPEND BETWEEN OF ALL CONSUMERS 5-10 HRS THAT USE A SMART PHONE HAVE PURCHASED OR WOULD CONSIDER PURCHASING, THROUGH THEIR MOBILE DEVICE EXPERIENCE OF MOBILE MARKETING CONSUMERS AGED 18-24 18% M-COMMERCE 27% 48% PREFER TO PURCHASE PRODUCTS OR SERVICES ON THEIR MOBILE PHONES RATHER THAN VISITING SHOPS OR ARE WORRIED WOULDN'T PURCHASE ON THEIR MOBILES DUE TO SECURITY CONCERNS ABOUT THE RISK OF SIGNING UP TO FAKE WEBSITES SHOPPING ON THEIR PCs. I56 NEARLY 1IN3 JUST OVER ARE WORRIED ABOUT 1 IN 2 THEIR CREDIT CARD DETAILS BEING STOLEN WOULD LIKE BRANDS TO FEAR UNAUTHORISED ACCESS OF THEIR SEND THEM PROMOTIONS THROUGH THEIR MOBILE PERSONAL ACCOUNTS SECURITY www.MBLOX.COM mBlox RECEIVING PROMOTIONS 6% TIME SPENT THINK YOUNGSTERS ARE WASTING TIME ON THEIR EACH DAY BY CONSUMERS AGED 18-24 ON THEIR MOBILE DEVICES MOBILES? THINK AGAIN.. DON'T WANT BRANDS TO KNOW THEIR WHEREABOUTS. BUT 30% THINK ITS IMPORTANT THAT OFFERS ARE CLOSE TO 89 % STOP THEIR LOCATIONI SPEND BETWEEN 54 % 40% 1-5 HRS SAY IT IS EXTREMELY IMPORTANT TO BE ABLE TO OPT ONLY WANT DEALS THAT ARE RELEVANT TO THEM IN / OUT OF RECEIVING PROMOTIONAL MATERIAL 34% NEARLY 1 IN 10 FEEL ITS IMPORTANT THAT PRO- MOTIONS COME FROM BRANDS THEY'VE USED BEFORE 1 IN 3 SPEND BETWEEN OF ALL CONSUMERS 5-10 HRS THAT USE A SMART PHONE HAVE PURCHASED OR WOULD CONSIDER PURCHASING, THROUGH THEIR MOBILE DEVICE EXPERIENCE OF MOBILE MARKETING CONSUMERS AGED 18-24 18% M-COMMERCE 27% 48% PREFER TO PURCHASE PRODUCTS OR SERVICES ON THEIR MOBILE PHONES RATHER THAN VISITING SHOPS OR ARE WORRIED WOULDN'T PURCHASE ON THEIR MOBILES DUE TO SECURITY CONCERNS ABOUT THE RISK OF SIGNING UP TO FAKE WEBSITES SHOPPING ON THEIR PCs. I56 NEARLY 1IN3 JUST OVER ARE WORRIED ABOUT 1 IN 2 THEIR CREDIT CARD DETAILS BEING STOLEN WOULD LIKE BRANDS TO FEAR UNAUTHORISED ACCESS OF THEIR SEND THEM PROMOTIONS THROUGH THEIR MOBILE PERSONAL ACCOUNTS SECURITY www.MBLOX.COM mBlox RECEIVING PROMOTIONS 6% TIME SPENT THINK YOUNGSTERS ARE WASTING TIME ON THEIR EACH DAY BY CONSUMERS AGED 18-24 ON THEIR MOBILE DEVICES MOBILES? THINK AGAIN.. DON'T WANT BRANDS TO KNOW THEIR WHEREABOUTS. BUT 30% THINK ITS IMPORTANT THAT OFFERS ARE CLOSE TO 89 % STOP THEIR LOCATIONI SPEND BETWEEN 54 % 40% 1-5 HRS SAY IT IS EXTREMELY IMPORTANT TO BE ABLE TO OPT ONLY WANT DEALS THAT ARE RELEVANT TO THEM IN / OUT OF RECEIVING PROMOTIONAL MATERIAL 34% NEARLY 1 IN 10 FEEL ITS IMPORTANT THAT PRO- MOTIONS COME FROM BRANDS THEY'VE USED BEFORE 1 IN 3 SPEND BETWEEN OF ALL CONSUMERS 5-10 HRS THAT USE A SMART PHONE HAVE PURCHASED OR WOULD CONSIDER PURCHASING, THROUGH THEIR MOBILE DEVICE EXPERIENCE OF MOBILE MARKETING CONSUMERS AGED 18-24 18% M-COMMERCE 27% 48% PREFER TO PURCHASE PRODUCTS OR SERVICES ON THEIR MOBILE PHONES RATHER THAN VISITING SHOPS OR ARE WORRIED WOULDN'T PURCHASE ON THEIR MOBILES DUE TO SECURITY CONCERNS ABOUT THE RISK OF SIGNING UP TO FAKE WEBSITES SHOPPING ON THEIR PCs. I56 NEARLY 1IN3 JUST OVER ARE WORRIED ABOUT 1 IN 2 THEIR CREDIT CARD DETAILS BEING STOLEN WOULD LIKE BRANDS TO FEAR UNAUTHORISED ACCESS OF THEIR SEND THEM PROMOTIONS THROUGH THEIR MOBILE PERSONAL ACCOUNTS SECURITY www.MBLOX.COM mBlox RECEIVING PROMOTIONS 6% TIME SPENT THINK YOUNGSTERS ARE WASTING TIME ON THEIR EACH DAY BY CONSUMERS AGED 18-24 ON THEIR MOBILE DEVICES MOBILES? THINK AGAIN.. DON'T WANT BRANDS TO KNOW THEIR WHEREABOUTS. BUT 30% THINK ITS IMPORTANT THAT OFFERS ARE CLOSE TO 89 % STOP THEIR LOCATIONI SPEND BETWEEN 54 % 40% 1-5 HRS SAY IT IS EXTREMELY IMPORTANT TO BE ABLE TO OPT ONLY WANT DEALS THAT ARE RELEVANT TO THEM IN / OUT OF RECEIVING PROMOTIONAL MATERIAL 34% NEARLY 1 IN 10 FEEL ITS IMPORTANT THAT PRO- MOTIONS COME FROM BRANDS THEY'VE USED BEFORE 1 IN 3 SPEND BETWEEN OF ALL CONSUMERS 5-10 HRS THAT USE A SMART PHONE HAVE PURCHASED OR WOULD CONSIDER PURCHASING, THROUGH THEIR MOBILE DEVICE EXPERIENCE OF MOBILE MARKETING CONSUMERS AGED 18-24 18% M-COMMERCE 27% 48% PREFER TO PURCHASE PRODUCTS OR SERVICES ON THEIR MOBILE PHONES RATHER THAN VISITING SHOPS OR ARE WORRIED WOULDN'T PURCHASE ON THEIR MOBILES DUE TO SECURITY CONCERNS ABOUT THE RISK OF SIGNING UP TO FAKE WEBSITES SHOPPING ON THEIR PCs. I56 NEARLY 1IN3 JUST OVER ARE WORRIED ABOUT 1 IN 2 THEIR CREDIT CARD DETAILS BEING STOLEN WOULD LIKE BRANDS TO FEAR UNAUTHORISED ACCESS OF THEIR SEND THEM PROMOTIONS THROUGH THEIR MOBILE PERSONAL ACCOUNTS SECURITY www.MBLOX.COM mBlox RECEIVING PROMOTIONS 6% TIME SPENT THINK YOUNGSTERS ARE WASTING TIME ON THEIR EACH DAY BY CONSUMERS AGED 18-24 ON THEIR MOBILE DEVICES MOBILES? THINK AGAIN.. DON'T WANT BRANDS TO KNOW THEIR WHEREABOUTS. BUT 30% THINK ITS IMPORTANT THAT OFFERS ARE CLOSE TO 89 % STOP THEIR LOCATIONI SPEND BETWEEN 54 % 40% 1-5 HRS SAY IT IS EXTREMELY IMPORTANT TO BE ABLE TO OPT ONLY WANT DEALS THAT ARE RELEVANT TO THEM IN / OUT OF RECEIVING PROMOTIONAL MATERIAL 34% NEARLY 1 IN 10 FEEL ITS IMPORTANT THAT PRO- MOTIONS COME FROM BRANDS THEY'VE USED BEFORE 1 IN 3 SPEND BETWEEN OF ALL CONSUMERS 5-10 HRS THAT USE A SMART PHONE HAVE PURCHASED OR WOULD CONSIDER PURCHASING, THROUGH THEIR MOBILE DEVICE EXPERIENCE OF MOBILE MARKETING CONSUMERS AGED 18-24 18% M-COMMERCE 27% 48% PREFER TO PURCHASE PRODUCTS OR SERVICES ON THEIR MOBILE PHONES RATHER THAN VISITING SHOPS OR ARE WORRIED WOULDN'T PURCHASE ON THEIR MOBILES DUE TO SECURITY CONCERNS ABOUT THE RISK OF SIGNING UP TO FAKE WEBSITES SHOPPING ON THEIR PCs. I56 NEARLY 1IN3 JUST OVER ARE WORRIED ABOUT 1 IN 2 THEIR CREDIT CARD DETAILS BEING STOLEN WOULD LIKE BRANDS TO FEAR UNAUTHORISED ACCESS OF THEIR SEND THEM PROMOTIONS THROUGH THEIR MOBILE PERSONAL ACCOUNTS SECURITY www.MBLOX.COM

Everything You Wanted to Know About Young Mobile Users

shared by rmmojado on Mar 21
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A recent study from mobile transaction network mBlox of more than 4,000 mobile users 18-24 provides some interesting insights for advertisers and marketers in how to approach this audience.

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PSAMA blog

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Technology
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