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Everything you need to know about online publishing

EVERYTHING YOU NEED TO KNOW ABOUT ONLINE PUBLISHING FROM OFFLINE TO ONLINE PUBLICATIONS Reading magazines on mobile devices is increasing due to the rapid growth of mobile devices in the Netherlands. The digital magazine reader expects that the content they have available to them in tangible form, will also be available digitally. How do you meet this need? The facts: Dutch households 94% 7,100,000 has access to the internet 7,1 million households that consist of one or more persons 1 out of 6 tons households have a yes-no or no-no sticker 32 leaflets 227.000 tons weekly per household printed matter per year (all households) Possession of mobile devices tablets 2011 000C 4,800,000 44% QQ00QQ0Q 8,000,000 2013 smartphones smartphones 65% 2011 760,000 DO00 5,600,000 2013 65% of the Dutch owns a smartphone, tablets 44% owns a tablet 56% possess 3 or more devices The digital magazine reader 37% 27% 7% 11% 11% 2% reading magazines on desktops fell from 37% to 27% reading magazines on smartphones has increased from 7% to 11% reading magazines on tablets has increased from 2% to 11% ) -27% +57% +450% 2011 2013 Interested in women reading on tablets 68% A 71% of tablet owners have a lot of interest men 77% in reading magazines on their tablet digital 59% 56% 2 out of 3 tangible indicates that they are interested in the ability to purchase a product directly after seeing a 44% tablet magazine readers prefer a simplified and optimized view of the magazine digital advertisement 56% prefer digital reading above reading a tangible magazine The advantages and disadvantages of online publishing No high printing costs Not tangible Use of media-rich elements (video, audio, etc.) Internet connection is required to read Use of interactive elements (eg links to a webshop) Overview and the ability to read older editions and publications Reach your audience on multiple devices (desktop, tablet, mobile) Searchable and zoomable content Ability to share with friends (by mail, social networks, etc.) Analytics (measuring visitors and their behavior) ONLINE PUBLISHER BRINGS YOUR PUBLICATION TO LIFE www.ONLINEPUBLISHER.NL 1. Online Publisher Cloudservice 2. Custom Made 3. Premium Features - Self-publishing, use it anywhere and at any time - Standard features at low cost - Requires mininmal knowledge of the system - Comprehensive interactive possibilities Dynamic content for greater impact - We create the online browsable publication with the required features - Adding interactive features such as video, music, - Integration with other tools and online solutions links, infographics and animation - No need for any in-house knowledge Sources Created by [1] [2] [7] LAN [8] [3] [9] [10] Intomart Gfk ONLINEPUBLISHER [4] [5] [11] [6]

Everything you need to know about online publishing

shared by GreenOrange on Sep 10
In our fastly changing digital landscape there is a rapid growth of mobile devices in the Netherlands. Due to this rapid growth, reading magazines on mobile devices is increasing. The digital magazine...


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