European internet habits

EUROPEAN INTERNET HABITS EUROPE <3 INTERNET 518 MILLION CONNECTED EUROPEANS 12% CONNECTED lo WORLD POPULATION 21% INTERNET USERS WHO ARE EUROPEAN EUROPEANS WHO'VE NEVER USED THE INTERNET CONNECTED EUROPEANS RUSSIA 68M / 13.1% GERMANY 67.5M / 13% UK 52.7M / 10.2% FRANCE 52.2M / 10.1% C* TURKEY 36.5M / 7% PENETRATION BY % POPULATION 34% 63% OVER 90% MONACO • NETHERLANDS LUXEMBOURG • ICELAND SWEDEN • DENMARK BROADBAND PENETRATION ICELAND AND SCANDINAVIA +85%+ EUROPE 72% ROMANIA 55% BULGARIA 51% AMONGST THE LOWEST GDP PER CAPITA IN EUROPE E GREECE 51% C* TURKEY 43% CHROME 35% 29% E 24% FIREFOX LE. WHAT DO EUROPEANS USE THE INTERNET FOR? EMAIL • FINDING INFORMATION • READING NEWS • BANKING • SOCIAL MEDIA NEWS A 16–24 * 25–74 59% MOST LIKELY TO DOWNLOAD OR STREAM MEDIA MOST LIKELY TO UTILISE TRAVEL SERVICES PERCENTAGE OF EUROPEANS WHO SHOP /O ONLINE SHOP-ONLINE-AHOLICS UNITED KINGDOM • DENMARK • SWEDEN • GERMANY • NETHERLANDS COUNTRIES LEAST LIKELY TO SHOP ONLINE 60% ROMANIA • BULGARIA • ITALY ALL OF WHOM HAVEA BROADBAND PENETRATION RATE OF LESS THAN SEARCH =Google FOR 92 % OF EUROPEANS EXCEPT RUSSIA WHERE YANDEX HAS A 647% SHARE AHAEKC OVER 50% SHARE OFE UNIQUE SEARCHES IN EUROPE SEARCHING EUROPE IS SOCIAL 49% USE SOCIAL MEDIA DAILY | 1/3 ARE RŪSSIANS WOMEN SPEND MORE TIME THAN MEN ON SOCIAL NETWORKS O f251 131.5 MILLION REGISTERED USERS EUROPE MILLION SMARTPHONES IN EUROPE 46% 39% MOST USED FOR. BROWSING THE INTERNET USING AN APP • SEARCHING FOR A PRODUCT GERMANY <3 SCANNING BARCODES AND QR CODES 350 9.3 HOURS PER WEEK BROWSING THE WEB TABLETS IN EUROPE BY 2014 MILLION