Essential Landing Page Features
Essential landing Page Features YOUR LANDING PAGE IS WHERE YOUR CUSTOMER SHOULD END UP AFTER FOLLOWING AN EMAIL LINK, ONLINE ADVERT, PROMOTIONAL LINK URL OR A SEARCH RESULT LINK. IT'S YOUR FIRST CHANCE TO CONVINCE AND MOTIVATE USERS INTO FOLLOWING THE PURCHASING PROCESS. Emotional Triggers Tried and Tested Elements Simplicity is Key User-Friendly layout What A Good landing Page Should Have Clear Value Proposilions Clear Call To Alction Content/Image Balance Know Your Targets PSST! REMEMBER, GOOGLE LOVES CONTENT AVOID THE FOLLOWING -USING THE HOMEPAGE AS THE LANDING PAGE POORLY WRITTEN, SPAMMY HEADLINES - CHEAP AND TACKY LOOKING GRAPHICS NO 'CALL TO ACTIONS' ON THE LANDING PAGE Visibility Build Trust RESULTS BENEFITS OF AN OPTIMISED LANDING PAGE Improved Customer Experience Maximise Campaign Conversion Rates Results DO -PLAN THOROUGHLY Always make sure that you test out elements on your -IDENTIFY ELEMENTS TO TEST landing page. -IDENTIFY TARGET CONVERSION RATES - NOT HAVING A PROPER TESTING PLAN - FAILING TO SET UP SUCCESS CRITERIA -CREATE TEST VARIABLES - ATTEMPTING TOO MANY TESTS AT ONCE - FOLLOW TRAFFIC - TRY A/B SPLIT OR MULTI VARIATE TESTING - MEASURE ALL RESULTS -FAILING TO CONSISTENT LY MONITOR TESTING RESULTS - TAKING SIDES WITH AN OPINION (BIAS) ID DON'T Identify what testing method to use: MULTIVARIATE TESTING A/BSPLIT TESTING TEST SPECIFIC ELEMENTS WITHIN A SINGLE COMPARE TWO SEPERATE SITES PAGE. GREAT FOR HIGH VOLUME TRAFFIC EQUALLY BY SEPERATING TRAFFIC SITES Friendly Forms The way your form is structured can make a huge impact on the conversion rate. Only request relevant information, minimizing the fields will boost completion.
Essential Landing Page Features
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