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eCommerce Trends in Social Media

TT 2014 loudbounce LILL THE STATS Every time a consumer posts something on the web it is seen by YAYAYAYAYAY An increase in brand advocacy of only 12% results in a 2x increase THE CONSUMER BECOMES THE in revenue NEW CONTENT MARKETER More brands will aggregate photos, video and other content from consumers and repurpose them for marketing campaigns. YAYAYAYAYA 150 People THE STATS BRANDS WILL WEAVE A 44% of TV viewers use a second 88% of marketers belleve that 2. SOCIAL LAYER ACROSS screen % the time they watch TV Integrated multi-screen campaigns will become very important in the next three years. TRADITIONAL ADVERTISING Marketing teams will amplify the reach of TV and print campaigns by incentivizing viewers to post hashtagged content and running related social ads. THE STATS 70% of emall marketers find product or prize glveaways to be an effective tactic for audience acquisition. Only 39% of emal marketers use Facebook contests requiring fans to submit their own content but MARKETERS VWILL CONNECT 3 THE DOTS BETWEEN EMAIL AND SOCIAL 60% rate it effective Email and social are two powerful channels with a symbiotic relationship. In 2014, brands will use them in combination to build, target and convert audiences. THE STATS 74% of consumers now rely on social networks to guide their purchasing decislons Business Insider predicts that 47.1 M consumers will use mobile BRANDS WILL MAKE NEW STRIDES IN SOCIAL COMMERCE. coupons in 2014 More marketers will drive purchases directly from social media, THE STATS BRANDS WILL RUN MORE In 2013, leading brands with more Companies that ran 11 or more Facebook campaigns in 2013 gained 100x more fans than those that ran 5 or fewer. than 100k fans ran 30.1% more FREQUENT SOCIAL CAMPAIGNS Facebook campaigns on the Offerpop platform than in 2012 Social gives brands the freedom to launch content and campaigns on the fly. To stay competitive, you need to run frequent campaigns that engage multiple audience segments. 250,000 200,000 3 150,000 100,000 50,000 30.1% 5 or fewer 6 to 10 11 or more 4 of Campaigns Fan Growth

eCommerce Trends in Social Media

shared by loudbounce on Apr 05
Communicate major macro trends in social media taking hold in 2014






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