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eCommerce in Hong Kong - Statistics and Trends

ECOMMERCE IN HONG KONG Statistics And Trends O$535 Estimated E-commerce Market Size $3.5 BILLION Average annual spend per user is $535 Four out of five Hong Kong consumers said they use the Internet to research non-consumable products, or transact online. 58% of the respondents read online reviews prior to purchasing a product. 49% spend considerable time researching products online prior to buying. 49% of Hong Kong's online consumers are prepared to spend more online in the next two years 24% of consumers prefer shopping at conventional brick-and-mortar stores. 89% of smartphone users have researched a product or service on their 89% 43% of users have purchased a product or service on smartphone. 43% HK$ $17.8B MCommerce market estimation in Hong Kong by 2015 In 2013, 66.4% of Hong Kong's residents shopped online, as compared to 57.9% in 2011. 57.9% 66.4% 2011 2013 Intention To Shop Online Among Hong Kong Residents 2015 82% 2011 75.5% 70.2% of the respondents indicated that they prefer to shop online due to the convenience WOMEN VS MEN Shopping Habits Women are keener online shoppers than men 68.4% 64.4% Women purchase more items online 6.2 Items 4.6 Items Frequency of shopping Women Men 00 00 00 00 00.00. An. 4.2 Times 3.2 Times 76.4% Shoppers 40.5% are 25 to 34 50 to 64 years old years old HK ONLINE SHOPPER VS. US SHOPPER THE AVERAGE ORDER VALUE $321 $183 HONG KONG REST OF THE WORLD Hong Kong consumers spend 4 times more on apparel than their US counterparts THE MOST POPULAR ONLINE 75% 71% 31% 31% Airline Hotel Apparels Car Tickets Reservations Insurance 26% 13% 9% 4% Cinema Tickets Electronics Grocery Home Appliances Compiled and Designed by: GO-Globe web design web applications identity seo SOURCES • -engage-in-e-commerce-for-non-consumable-entertainment-related-products.html • • nes-and-browse-the-internet-daily-highest-rate-in-asia/ • • • O):

eCommerce in Hong Kong - Statistics and Trends

shared by gogulf on May 20
Latest statistics and trends about eCommerce Industry in Hong Kong





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