Ebooks Explosion

Ebooks Explosion If your recent credit card bills or bank statements reveal an inordinately long list of small payments for digital content that amounts to a hefty bottom-line total, you are not alone. Christmas 2011 doubled the share of adults who own tablet computers and e-readers, with 1 in 4 Americans now owning at least one of the two devices. A few seconds The time it now takes to discover a new book, charge it and start reading it "Ilt is becoming clear that in the early years of the digital transition publishers are finding 117% ways to improve Barnings and margins despite slight declines Rise in 2011 ebooks sales for publishers that report data to the Association of American in total revenue." Jim Millot, "The Evidence Mounts: Publishers More e-books leading to lower sales, higher profits," March 5, 2012, Publishers Weekly wE R(T Y (A (s D F(G HU (z (x (N (M . (↑ -35.9% -5.8% Drop in 2011 mass-market paperback sales for publishers, the hardest hit -17.1% Drop in 2011 combined digital and print sales for publishers 11 Drop in 2011 print sales for publishers print segment Christmas Day Surge in Digital Content Sales Ebook Readers Tablets Percentage of U.S. Percentage of U.S. Adults Who Own Adults Who Own Tablets Ebook Readers 2.8% April April 2009 2009 20% 2% was the average share of total online sales for digital content and subscriptions on any day during the 2011 holiday shopping season, Nov. 1- Dec. 26, 2011 0% May May 2010 was the share of total online retail 2010 4% sales for digital content and subscriptions on Christmas Day 2011 of Americans now own at least one type of digital reading device, up from 18 percent in December 2011 May May 29% 2011 8% 2011 12% December December 2011 2011 10% 10% January January 2012 2012 19% 19% 30% of college graduates own an e-reader, compared to 14 % of high school graduates of college graduates own a tablet, compared to 15 % of high school graduates 31% 14% 15% eReader Tablet eReader and Tablet Owners in January 2012 19% 19% of all adults of all adults Tablets Lose Favor with 18% 19% Publishers of whites of whites 20% 21% 46% 31% of African Americans of African Americans (2010) (2011) 19% 31% of publishers at the end of 2011 thought tablet computers are the ideal ebook reading platform, down from 46% in 2010 21% 70 million of Hispanics of Hispanics 16% is the approximate number of avid readers in the U.S. who 19% buy 10 or more books, papег or electronic, per year of males of males the average price for publisher sold ebooks in Amazon's top 100 in January 2012 the average price of self-published ebooks in Amazon's top 100 in January 2012 21% 19% $8.75 $1.78 of females of females of U.S. readers discover new of U.S. readers discover new books of U.S. readers of ebook of ebook buyers of ebook discover buyers use buyers use Apple to buy ebooks use Barnes & Noble to buy books through the recommendations of family and friends at bookstores new books Amazon to (whether or not they buy them there) through advertising buy ebooks ebooks 30% 70% 49% 27% 24% Books eBooks 10% CreditDonkey SOURCES: Publishers Weekly; comScore; Pew Research Center; Digital Book World