E-Mail In Motion: Mobile Is Leading The E-Mail Revolution

EMAIL IN MOTION: MOBILE IS LEADING THE EMAIL REVOLUTION 50% of all mobile phones in the US are smartphones In the UK, smartphones have a 38% penetration 38% 50% 34% of all Germans own a smartphone 34% In Brazil, 30% of all mobile phones are smartphones 30% 88% of people check their email via a mobile phone daily If all US mobile Internet time was condensed into one hour, how much time would be spent on email? 25 minutes MOBILE DEVICES ARE CHANGING HOW AND WHERE WE VIEW EMAILS By the end of 2012, more Oct people will be reading emails on a mobile device than on Nov Dec Jan Feb Mar Webmail Desktop the desktop or on webmail Mobile 85% of all mobile email is read on an Apple device Desktop Mail Clients ...but desktop email clients see little change in readership with Outlook still the king Outlook Apple Mail Other In the shrinking Yahoo! world of webmail views, Yahoo! Mail still remains the Windows Live Hotmail most popular inbox with Hotmail coming in second and Gmail in third. Gmail MT WTFSS Webmail Day in the week influences which device people read emails on with desktop email clients being the most popular during the weekday and webmail and mobile being more popular during the weekend. ARE YOU PREPARED FOR THE MOBILE MOVEMENT? 63% of Americans and 41% of Europeans would either close or delete an email not optimized for mobile 29% of Europeans would read emails later on a laptop or PC, but 41% would delete or forget about the email Out of all mobile openers, only 2.39% of individuals opened the email on both a desktop and mobile device More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email, BUY according to a survey from ExactTarget ...BUT MOST MARKETERS STILL HAVEN'T FIGURED OUT THEIR MOBILE STRATEGY Know 48% Still Don't Know How Many Mobile Subscribers They Have Don't Know THE GOOD NEWS IS YOU DON'T NEED TO BE ONE OF THEM... intelGain TECHN O L/o GIES www.intelgain.com