Driving Traffic to Apps and Mobile Sites

MOBILE SITES DRIVING TRAFFIC APPS Apps are proving to be a vital channel FOR KEEPING THE CONSUMER ENGAGED, but the competition for app visibility and user engagement is HUGE. 001.9 00GLE PLAY APPS ACROSS THE APPLE APP STORE AND GOOGLE PLAY 12.9. WEEKLY SMARTPHONE USE AND MINUTES PER ®4.1 SESSION D 8.2 SESSION 9.5% WEEKLY TABLET USE AND MINUTES PER 2) 9010 DOWNLOADED APPS ARE FREE PLANNING YOUR MOBILE CAMPAIGN Digital distribution is changing the way the world does business. +21 SMARTPHONES AND TABLETS TO BE SHIPPED IN 2013 € PAID MEDIA Includes all the display media seen on websites, apps, posters, e-mail messages as well as TV Commercials, Radio and more. OWNED MEDIA Consists of all the websites, apps, mobile sites, Facebook pages and blogs that your brand owns and manages. admob Tapjoy Facebook Google Tapjoy Television Website Email New Social You Tube Sideshare PouTube EARNED MEDIA One of the most powerful types of media because it is the kind that you get through recommendations, public relations, sharing, organic search traffic, and news articles. Added plus... it's FREE! Store App Blogs Media Viral Ma SEO Featured EXECUTION App makers are getting better at holding a consumer's attention longer. You need to step up. 90-DAY RETENTION RATES FREQUENCY OF USE 2009 025% 2009 6.7 2012 35% 2012 3.7 INCREASED MORE QUALITY IN COMPETITION THE MARKET DESIGN VISUALS give your brand a personality CONTENT What is said and how it is said is IMPORTANT LOVE AT FIRST SITE It's all about the packaging. Your product (the app) plus any visual elements. BECOME A CONTENT CREATOR CONTEXT WHEN WRITING, APPEAR HUMAN Through visuals you can show the context of your app. TRY NOT TO ATTACH EVERY POST WITH A CALL TO ACTION CONTENT Let the user know what your app is, why they need it and how to use it. START A CONVERSATION WITH YOUR USERS MEASURE IMPACT & OPTIMIZE Understanding and improving user engagement is the new currency of doing business in the new digital world. AVERAGE USER RETENTION (30 DAY / 60 DAY / 90 DAY) - PERCENTAGE 73 63 55 70 61 54 TOP 5 CATEGORIES WEATHER REFERENCE 3.7 3.4 67 58 51 73 57 60 51 45 SPORTS: SCORES NEWS TRAVEL 4.8 5.2 2.6 FREQUENCY OF USE BY WEEK You need to use solutions that will allow you to TRACK AND ANALYZE YOUR TRAFFIC TO OPTIMICE IT. Google mixpanel Analytics KISSmetrics ! MARKETING PITFALLS Marketers can easily annoy customers with anything from not reaching out enough to over-promotion. UNFOLLOW ON TWITTER BECAUSE 48. % OF TOO MUCH SELF-PROMOTION. HALF-BAKED HOLDING YOUR 01 CALLS TO 02 USERS ACTION ONE-TIME 03 HOSTAGE EFFORT Be sure to have at least a Remove a user from your landing page that is mobile-friendly and includes app download link. mailing list if they request to stop reciving newsletter or sms Don't forget to freshen up your promotional efforts and track result. messages. SOURCES: Techcrunch, Admob, Econsultancy, Moblemarketer, Pocketgamer, Trutower, Appannie, Facebook, Jefthasen, Marks and Spencer, Denizencompany, Theverge, Dishmo, Alexa, Itunes, Vimeo, Forbes, Nielsen, Adage, Nestivity, Cmbinfo, Apprevewcentral, PhoneArena.com, Flurry and Gartner. GOLDEN GEKKO IS A LEADING MOBILE SOLUTION PROVIDER OF NATIVE APPS, HTML5, MOBILE WEB AND BACKEND PLATFORMS. OUR 150+ CLIENTS INCLUDE BUDWEISER, TELEFONICA, SAMSUNG, JAGUAR, HEATHROW AIRPORT, VODAFONE, UNILEVER, P&G AND H&M. ----------------- Print Ad. Store goupy NOITTI8 -------- -------.-. Video letter Media