Transcript

Don't Get Lost at Sea With Your Marketing Plan

Don't Get Lost at Sea With Your Marketing Plan HERE'S A LOOK INTO THE FUTURE: DEMAND MARKETING Today, everyone is a publisher in this sea of content. Boatloads of marketers are sailing toward a better strategy, but many are sinking. This is where demand marketing comes in. CONTENT MARKETING • PR SOCIAL MEDIA = DEMAND MARKETING %3D “Modern Day Storytelling" Demand marketing generates demand for a product or service through an integrated mix of traditional and digital marketing methods including content marketing, PR, and influencer relations. IF DEMAND MARKETING WERE A BOAT, THESE WOULD BE THE PARTS. Because everyone loves analogies, right?! HULL: Content Marketing and Thought Leadership BECOME AN EXPERT It's the foundation and reference point. It holds the ship together. IN DEMAND MARKETING, CONTENT MARKETING AND THOUGHT LEADERSHIP ARE USED TO: BUILD TRUST CREATE AUTHORITY INCREASE VISIBILITY Producing quality content By producing consistent content on The more quality content you publish, allows you to build organic relevant subjects in your industry, the more your Google ranking relationships with your audience, your audience will see your brand as increases. Content marketing which in turn helps build trust and a credible expert on those subjects. increases brand awareness, which credibility with the consumer. then intensifies online buzz and contributes to customer loyalty. FACT YOCC 61% 88 OF CONSUMERS SAY THEY FEEL BETTER ABOUT A COMPANY THAT DELIVERS CUSTOM CONTENT. THEY ARE ALSO MORE LIKELY TO BUY FROM THAT COMPANY. BOW: BUILD MORE Public Relations and Social Relations RELATIONSHIPS Cuts through the clutter (resistance). It's the forward-facing messaging, so it needs to be able to endure a beating. IN DEMAND MARKETING, PUBLIC RELATIONS AND SOCIAL RELATIONS ARE USED TO: 8-8 BUILD RELATIONSHIPS BUILD INFLUENCE CONVINCE AND PERSUADE PR exists to tell stories and share There's a difference between going To get the benefits of the media, information. With it you are able viral and having influence. The you have to actually be engaged to build relationships with media former gets you 15 minutes of fame with them. PR helps you build a gatekeepers, which helps advance and the latter has the ripple effect rapport with their community and the promotion of your business. of supplying your brand with become a trusted source. credibility and authority. FACT OF CONSUMERS PREFER GETTING TO KNOW A COMPANY VIA ARTICLES RATHER THAN ADS. STERN: Social Media and Message Amplification CONNECT WITH A LARGER AUDIENCE Drives the ship, pushes the ship through rough waters to get you to your destination. IN DEMAND MARKETING, SOCIAL MEDIA AND MESSAGE AMPLIFICATION ARE USED TO: FACT HAVE CONVERSATIONS TELL A STORY Social media builds community, Storytelling is not just about words on a page. It's about constructing a INTERESTING CONTENT IS ONE OF THE helps with content promotion and increases brand awareness. creative and innovative narrative in TOP THREE REASONS PEOPLE FOLLOW Remember that a conversation is line with your brand's vision to help two-sided and you must engage with ensure demand generation. BRANDS ON SOCIAL MEDIA. consumers to see valuable returns. YOU NEED ALL THREE COMPONENTS IN ORDER TO KEEP YOUR SHIP AFLOAT. Nowadays, a marketing program can't be regarded as individual activities anymore. It's the sum of its parts and it's all about generating demand. If a great product or service is created and no one hears about it, can it be successful? No. Start getting noticed and get onboard the boat to the island of greatness today. LEARN HOW TO USE DEMAND MARKETING AND BUILD A PLAN TO GET MORE CUSTOMERS AT ONBOARDLY.COM SOURCES: onboardly The Definitive Guide to Demand Marketing - Onboardly http://www.prdaily.com/Main/Articles/24_stats_that_prove_the_power_brand_journalism_13772.aspx http://www.customcontentcouncil.com/news/roper-finds-majority-consumers-value-custom-media

Don't Get Lost at Sea With Your Marketing Plan

shared by crystal.richard.1238 on Dec 03
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Today, everyone is a publisher in this sea of content. Boatloads of marketers are sailing toward a better strategy, but many are sinking. This is where demand marketing comes in.

Publisher

Onboardly

Designer

Lemon.ly

Category

Technology
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