Do You Know Your Brand Color Says a Lot About Your Business?

UXESIS E INFOTECH PVT. LTD. HOW DO USERS PERCEIVE YOUR BUSINESS SEEING YOUR BRAND COLOR? Researchers found that different colors provoke different kinds of emotions in humans. When a particular color is used for a niche website, it can impart a different meaning than when it is used in an entirely different niche website. In any case, you need to measure the user experience design of your website to find out how satisfied users are with the colors and designs you have used. 01 MOST USED COLORS MOST USED COLORS 40% 30% 33% 29% 28% 20% 10% 13% 0% Red Gold/ Gold/ Blue Yellow Yellow INDUSTRY-WISE COLOR POPULARITY O2 INDUSTRY POPULAR COLORS Food • Red, •Yellow Healthcare Blue, • Green, ● Orange, ● White, ● Purple O: Energy Blue, • Green, oYellow Technology • Red, o Purple, Blue, • Green, o Gray S: Household • Yellow Finance • Purple, Blue, ● Green Airline Blue s Clothing Black, •Brown, ● White & Agriculture • Red, Blue, •Brown Car • Red, O Brown, ● Black 03 AUDIENCE PERCEPTION ABOUT THE COLORS COLORS EMOTIONS Black Prestige, sophistication, luxury, timelessness White Clean, pure, soft Vibrant, attractive, appetite, power, Red aggressive Health, wealth, happiness, youth serenity Green Blue Responsible, trustworthy Brown Natural, durable, simplistic Yellow Creativity, warmth, positivity, energy, motivation AGGREGATE COLOR PREFERENCES MEN VS WOMEN 04 COLOR PREFERENCE OF MALE USERS Grey 3.0% White 2.0% Orange 5.0% 5.0% 9.0% Black Blue 9.0% 57.0% 7.0% 57.0% 14% Red 7.0% Green 14% COLOR PREFERENCE OF FEMALE USERS Purple 23.0% White 1.0% Blue Yellow 35.0% 3.0% Brown 3.0% Green Grey 1.0% 14.0% Orange 5.0% Black Red 6.0% 9.0% +91-9911870050 www.auxesisinfotech.com [email protected]