Click me

Digital Trends 2017: Are Brands and Customers on the Same Page?

Digital Trends 2017: Are Brands and Customers on the Same Page? There are some exciting digital trends causing a big buzz in the brand world. But how do customers feel about some of these technologies? And how do they want to interact with brands in this digital space? Top Trends Ranked by News Mentions in Last Year 24,200,000 Augmented reality 16,400,000 10,700 Virtual reality Voice 44,200 Chatbots assistants 8,200 37,300 Screenless ordering Amazon Mobile payments Dash Augmented reality and virtual reality have generated masses of news coverage in the last year, whilst more functional technologies like chatbots and mobile payments haven't caused as much noise. Top Trends Ranked by Global Monthly Google Searches About 6 results (0.64 seconds) 2,500,000 2,000,000 1,500,000 1,000,000 500,000 Virtual Reality Augmented Reality Voice Assistants Chatbots Mobile Screenless Payments Ordering Virtual reality and augmented reality dominate once again, as the two top-searched trends on Google. V =750,000 And whilst voice assistants haven't been big in the news, customer interest in this technology is growing fast, with around 750,00o searches a month globally in the last year. Key Trends in Focus IMAX VIRTUAL REALITY AUGMENTED REALITY VOICE ASSISTANTS $50m 34k 550k of funds raised by IMAX to develop new VR content. They have partnered with Google to build the next news articles about Apple's augmented reality patents. They appear to be working on a potentially game-changing wearable AR device with that would have enough power to last a full day. In the battle of the voice assistants, Amazon Echo is winning, with 550,000 monthly searches, vs 201,000 for Google Home. Searches for "Alexa" rose from generation of VR camera, which plans to launch in 2018. 550,000 to 1.5m per month during 2016. The Reality on the Ground 1,000 members of the public were recently polled to find out how they really feel about some of the major emerging consumer technology trends. Which Technologies Do Customers Want to Use in 2017? Augmented Reality 12.9% Chatbots 14.4% Screenless 14.9% Ordering Virtual 23.7% Reality Voice 24.7% Search Mobile Payments 32.1% Mobile Payments Virtual Reality Augmented Reality Whilst mobile payments may not be generating the most excitement in the Fewer than 1 in 4 were interested in virtual Just 12.9% want to reality as part of the customer experience. use augmented reality this year. media, this is the technology customers are most likely to want to use when interacting with brands in 2017. What Do Customers Want from Digita! in 2017? When asked to think about what they wanted from digital in 2017, customers favoured iteration over revolution. They wanted improvements to existing products and services they use, and improved customer service response from the brands they interact with, over completely new ideas and experiences. 43.9% 35.2% 30.8% 22.2% 19.9% Improvements - Services - more the products and services I use already, but better! Disconnect - less Connectivity - more linking options between my accounts, from social to spent in the real professional and financial Innovation - fresh ideas, something I haven't seen or experienced before responsive intrusive technology, more time away from the screen customer services and better information on the products I use world Slide to power off 1 in 5 said they were looking to disconnect more this year, spending more time away from screens and interacting in the real world. Sources Google News Search Google Keyword Planner Code Computerlove / OnePoll survey (December 2016) cc BY SA This image is licensed under the Creative Commons Attribution-Share Alike 4.0 code International License. CODECOMPUTERLOVE.COM 重 I ! !!!! ! The Buzz

Digital Trends 2017: Are Brands and Customers on the Same Page?

shared by KeirGibson on May 04
We thought it would be interesting to gather some insight and see how consumers actually feel about things like chatbots, VR and voice assistants. So, we surveyed 1,000 British adults to find out.


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size