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Digital Newspaper and Magazine Readership

National Readership Survey DIGITAL NEWSPAPER AND MAGAZINE READING Data source: NRS data release for the period April 2011 - March 2012 ON THESE DOUBLED DEVICES HAS READERSHIP OF MAGAZINE AND NEWSPAPER CONTENT IN A YEAR ... USE OF TABLETS AND E-READERS FOR READING BOOKS, MAGAZINES & NEWSPAPERS ........ (IN LINE WITH GENERAL USE OF THE DEVICES) ... HAS ... DOUBLED IN A YEAR ..... . .....*. ........ 44% 27% OF TABLET USERS READ ZINE OF TABLET USERS READ NEWSPAPER CONTENT ON A DIGITAL DEVICE CONTENT ON A DIGITAL DEVICE 15% OF THE ADULT 15+ POPULATION NOW OWN,O READERSHIP OF PUBLISHER CONTENT ON MOBILE APPS O HAS GROWN BY +30% 88888 ONE OR THE OTHER A RELATIVELY SMALL PROPORTION (1.4%) OF THE POPULATION HAVE BOTH. NRS Ltd is a non-profit-making, commercial organisation funded by the Newspaper Publishers Association, Periodical Publishers Association and Institute of Practitioners in Advertising in the United Kingdom. Its primary role is to provide reliable and professional readership estimates of the number and nature of the people who read Britain's newspapers and consumer magazines. Currently the survey publishes data for more than 300 newspapers, supplements and magazines, which together represent the large majority of the UK press advertising market.

Digital Newspaper and Magazine Readership

shared by NRS on Aug 02
The National Readership Survey is renowned for its quarterly reports which provide readership estimates for over 250 of the UK’s top newspapers and magazines. However, these NRS reports provide a l...



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