Click me
Transcript

Digital Marketing Trends in the Middle East

DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK 5.5 MILLION TOTAL TWITTER USERS IN THE REGION ****** **** 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 3 4 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE 2. DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE DIGITAL MARKETING TRENDS IN THE MIDDLE EAST - 2011 FIRST, SOME INTERESTING FACTS 30.2 MILLION NUMBER OF SOCIAL MEDIA USERS IN THE MIDDLE EAST 15 MILLION OF THEM ON FACEBOOK ****** **** 5.5 MILLION TOTAL TWITTER USERS IN THE REGION 林 40% OF THEM FROM THE UAE 240% INCREASE IN SAUDI ARABIA'S NUMBER OF TWITTER USERS IN 2010 AND NOW, THE SURVEY RESULTS INCREASE IN MENA DIGITAL MARKETING BUDGETS IN 2011: "Telcos in the region keep rewarding older marketing models!" $. %24 $. CEO, venture capital firm, UAE 0-20% 31.2% 20-50% 80 -100% 56.2% 12.5% WHAT THE INCREASED BUDGET IS BEING SPENT ON SMARTPHONE APP CREATION 'I DON'T WANT TO SPEND A PENNY EMAIL MARKETING I HAVE NO IDEA' 5% 5% 5% MOMEY SMS MARKETING 28% SMS 10% Geogle 20% f 27% You Tube GOOGLE ADWORDS in SOCIAL MEDIA MARKETING 24% Can't track ROl or impact 17% No budget 山 10% TOP REASONS STOPPING 'We feel our audience DIGITAL MARKETERS FROM GETTING STRATEGY won't respond' BUY-IN FROM MANAGEMENT 14% Lack of understanding 13% No need: Happy with traditional marketing WHICH MARKET HAS THE MOST DIGITAL MARKETING POTENTIAL? UAE 別 KSA QATAR BAHRAIN 54% 39% 4% 3% WHICH CHANNEL IS THE BIGGEST OPPORTUNITY FOR MIDDLE EAST DIGITAL MARKETING? 57.5% 17.5% 12.5% 12.5% SOCIAL MEDIA EMAIL MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION HAVE YOU INVESTED IN E-COMMERCE SOLUTIONS? BRAND NOT KEEN TO USE E-COMMERCE' 'UNNECESSARY' YES - 50% NO - 50% 'BUDGETED FOR 2012' TOO COMPLICATED' BENCHMARKS BEING USED IN THE MIDDLE EAST TO MEASURE SOCIAL MEDIA ROI 30% 15% 35% INCREASED 25% WE DON'T INCREASED LEAD HIGHER MEASURE THE WEB TRAFFIC GENERATION REVENUES ROI Mobile Payment Apps Healthcare Apps iPhoneApps Catalogues Location-based Apps Offers & Discount Apps WHAT MOBILE APPS ARE MIDDLE EAST BRANDS CREATING? News Apps Leisure & Travel Apps Cinema Ticket Apps Live-Video Streaming Blackberry Apps Games Language barrier between teams Different dialects make it Lack of good translators and Arabic copywriters difficult to please everyone REASONS MARKETING IN ARABIC IS STILL A CHALLENGE | Non-Arabic speakers leading a marketing team Not enough Arabic content creators & providers Lack of mainstream Arabic creativity Many simply 'transfer' an English campaign into Arabic' Bandwidth 3 BIGGEST CHALLENGES IN DIGITAL Monitoring - Tools and Expertise MARKETING FOR THE CLIENT-SIDE Budget SOCIAL MEDIA ACCOUNTS PER PERSON 31% 15% 13% 10% 10% 5% 5% 3% 3% 3% 1 2 3 4 6 7 10 12 Number of accounts This survey was conducted for Click 5.0 The Digital Marketing Event FOR THE MIDDLE EAST By With resources from IQPC A socialbakers Heart of Facebook Statistics International Quality & Productivity Centre Additional resources, data and research from: WSI Marketing Trends Report 2010 Spot On Public Relations www.socialbakers.com www.zawya.com www.arabianbusiness.com www.clickmarketingsummit.com www.mccollinsmedia.com ww %24 wwww % OF NUMBER OF COMPANIES SURVEYED % OF INCREASE

Digital Marketing Trends in the Middle East

shared by judithgold on Oct 09
919 views
1 share
0 comments
This infographic provides information for how much Middle Eastern countries are involved with digital marketing. First it provides statistics for the number of Middle Easterners using social media. It...

Publisher

Click 5.0

Source

Unknown. Add a source

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size