Digital marketing trends 2015

Digital Marketing Trends 2015 What is Digital Marketing? Digital marketing is the promotion of products or brands via one or more forms of electronic media. It applies technologies or platforms such as websites, e-mail, apps and social networks. It can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Digital Marketing Trends Mobile Friendly Website Majority of consumers are accessing websites on mobile. People more likely to return on your website if it is optimized for mobile devices. It can increase sales, generate more traffic, and boost customer engagement. 129.9 million 60% 81% 19% US mobile US consumers use a mobile phone to search the Internet at least once per month Customers seek discounts and sales via mobile ads US mobile owners used their device(s) to research retail items before going to a retail location owners used their device while at retail Social Media Marketing t)in You Tube digg $8.3 billion 66% 47% 34% Marketers dlaim that social networks indirectly impacts their business Will Spend by marketers on social media advertising in 2015 Americans say Facebook is their #1 influencer of purchases Marketers use Twitter to successfully generate leads performance Content Marketing article social Copywriting Content marketing has become the most efficient and effective way for businesses to increase their online presence. Blogging Blogging Copywrting Web Content SEO Centent article It's a great way to keep an eye on your customer reviews, ensure customer satisfaction and reach your target market. news Copywriting social SEO $16.6 billion 83% 55% 70% Spent by B2B marketers in 2014 on digital content publishing to acquire business leads B2B marketers use content marketing for lead generation B2B Marketers plan to increase their content marketing spending in 2015 Consumers say they prefer getting to know a company via content rather than ads Visual Marketing Visual content like images and video is an essential part of making your marketing strategy memorable so that you stand out from the crowd. Visual Marketing elements such as videos, visual stories, infographics and data visualizations crafted for marketing purposes will spark the movement. People remember 10% What they hear 20% What they read 80% What they see 70% 73% 51% 94% Marketers plan to increase their use of original visual assets in 2015 Increase in views of content with images than those without Increase in the Increase in the use of video content for marketing in 2014 use of infographics in 2014 Social Impacts Tweets with images receive 14% more clicks, 89% more favorites 89% more retweets f Video from people and brands in Facebook's News feed increased 3.6X year-over-year Design & Published by www.webstralia.com Sources: http://webbiquity.com/business-blogging/104-fascinating-social-media-and-marketing-statistics-for-2014-and-2015/ http://socialmediab2b.com/2014/10/b2b-content-marketing-report-statistics-2015/ http://www.huffingtonpost.com/kim-garst/7-digital-marketing-trend_b_6493310.html?ir=India