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Digital Marketing & The Auto Industry – Infographic

The AUTOMOTIVE INDUSTRY And DIGITAL MARKETING Eventhough it is often seen as a forward thinking niche, the car industry has slightly lagged behind in terms of its adoption to the benefits of digital marketing and social media in general. Is Digital Marketing & Social Media Important for the Auto Industry? Yes! With big purchase retail items like cars, the customer journey begins long before they reach the showroom. Potential customers are aware of what is available to them - often before they're even considering buying. They know what cars are driven by their friends and peers, they have a sense of the meaning of a brand from exposure to it in other places. Customers and potential customers are having conversations about these companies through platforms such as social media and review sites. of consumers say they will consult social media in making their next car purchase. of car buyers say they use social media to 38% 23% communicate their purchase experience.* of automotive shoppers are on Facebook, and 24% of them have used Facebook as a resource for making their vehicle purchase.* Clicks on auto ads on 16% Facebook climbed from 16% to 39% between October 20012 and April 2013.* 84% to 39% ["Source: Dealer.com and GfK Automotive Research 2013 study] of new car purchases over the next 10 years will be made by millennials. of millennial car buyers gather information online 40% 94% [Source: eBay Motors). [Source: Deloitte 2011] Getting Started Online - Local Level Digital Marketing Produce high quality content and take it to Focus on the basics - set up a presence in the form of profiles. Tips for Car Garages etc. consumers in the places they're already active online. Comment on customer Respond in a timely manner to customer queries. stories, be present to the customer and represent the essence of the brand across the major digital platforms. Auto companies that have taken advantage of social media Audi produced a digital short pitting their Audi S7 versus the Mercedes-Benz CLS550 (with sci-fi icons Zachary Quinto and Leonard Nimoy behind the wheels). The video received nearly 8.3 million total views on Audi's YouTube channel. Audi Nissan NISSAN put the Versa Note on sale on Amazon.com. The cars sold out in three days. One of the cars was delivered in a huge cardboard box, which was revealed in a special film. Ford Ford To launch the new Fiesta, Ford gave artists the car for 24 hours and filmed their day. Ford then asked their Facebook followers what they would do with a new Ford Fiesta for 24 hours, and created personalized video combinations for users to view and share. The Volkswagen Example - High Level Crisis in Motion The Environmental Protection Agency (EPA) found that many VW cars were being sold in America (and Europe) which had devices in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. Volkswagen USA sensibly stopped posting to Facebook and Twitter on Friday 18th September, the day the emissions The accounts were silent for a whole week until they posted a statement from Michael Horn, the US CE0 who later resigned. The global VW Twitter account though did not cease scheduled posts until September 22nd and this created more tension. scandal broke from the US. Key Social Media Learnings from the VW Scandal 1 A speedy response avoids accusations of selective hearing. It's difficult to cope with high volume of comments so extensive training is needed and a crisis action plan needs to be in place. 3 It takes a lot to destroy a consumer-facing brand of 70 years It's important that internal communications are cohesive and everyone works as a team. and brand advocates who back the company are thus hugely powerful. References hallaminternet.com/2014/digital-marketing-automotive thesocialmediamonthly.com/auto-industry-needs-use-social-media-lead-acquisition econsultancy.com/blog/64488-how-are-automotive-brands-using-social-for-sales bbc.com/news/business-34324772 econsultancy.com/blog/66972-social-media-and-crisis-management-a-volkswagen-case-study WOODSTOCK MOTORS www.woodstockmotors.co.uk 2.

Digital Marketing & The Auto Industry – Infographic

shared by markdressekie1234 on Jan 19
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How digital marketing is used in the car and auto industries to varying degrees.

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Technology
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