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The Digital Divide

The Digital Divide Difference In Mobile Preferences Between Men and Women It's a known fact, that men and women have different uses for technology. But, what about when they purchase a mobile device? What are the criterias they buy a device by? Price Percent of Men and Women That Consider Price as a Factor 67% 72% Features Percent of Men and Women That Consider Features As a Factor 49% 48% Battery Life Percent of Men and Women That Consider Battery Life as a Factor 48% 44% Operating System Percentage of Men and Women That Consider The Operating System a Factor 48% 41% Connection Percentage of Men and Woment That Consider Internet Connectivity as a Factor 42% 39% Processor Percentage of Men and Women That Consider Processor Speed as a Factor 41% 31% Screen Size Percentage of Men and Women That Consider Screen Size as a Factor 38% 34% Handset Style Percentage of Men and Women That Consider Handset Style as a Factor 34% 35% Camera Percentage of Men and Women That Consider Camera Capabilities as a Factor 30% 32% From these statistics vwe see that men are a bit more picky, when it comes to buying a new mobile device. This doesn't mean women are not embracing technology. The oposite can be true, especially when it comes to social media uses. Which is a topic, to be viewed in another infographic. Brought to you by: www.cleaners-warrington.co.uk A proud member of TM Fantastic Cleaners We love cleaning!

The Digital Divide

shared by JackKirby on Jul 08
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Differences in mobile preferences between men and women. Leading factors when making a mobile device purchase.

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Technology
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