Developers Asked Users Said

DEVELOPERS ASKED USERS SAID • AD FORMATS THAT USERS ARE MORE OK WITH HOW USERS FEEL ABOUT ADS USED WITHIN APPS 25% BANNER ADS 36% 9% POP UP ADS 40% W BREE 24% CALL DUTY BLACK OPS II 25% SURVEYS 63% ST NOW TO BECOME BLACK OPS AGENT 21% ADS VIDEO OF USERS HAVE UNISTALLED AN APP BECAUSE OF OVERUSE OF ADS 20% ADS ON EXIT OF APP • BEFORE DOWNLOADING AN APP USERS CHECK REVIEWS • IF USERS HAVE A CRASH IN AN APP THEY DESCRIPTION 34.8% RATINGS 25.6% TITLE 21.2% SCREENSHOTS 18.4% PERMISSIONS NEVER USE THE APP AGAIN CONTINUE USING THE APP APP ICON GIVE BAD RATING/REVIEW CONTACT THE DEVELOPER • NUM OF FULL SCREEN ADS TOLERANCE 17.1% >3 INSTALL 37.3% 2-3 25.3% 1 20.3% NONE 57% • IF USERS LIKE AN APP THEY USUALLY 34.2 % RECOMMEND TO A FRIEND OF USERS THINK DEVELOPERS DESERVE TO GET SOME MONEY FROM ADS FOR TIME SPENT TO CREATE AN APP 29.3 % RATE 20.0% REVIEW 16.5 % NONE OF THE ABOVE • MOST PREFERABLE TASKS IN ORDER TO REMOVE ADS FROM AN APP 15.2 % 12.8 % 16.5 % - 4.0% 50% 41% 25.9% - 25.6 % OF USERS WOULD BUY A PRO VERSION TO REMOVE ADS OF USERS WOULD GO BACK TO CORRECT RATING/REVIEW IF DEVELOPER TRIES TO HELP OR FIX ISSUE O ANSWER A SURVEY • DOWNLOAD A FREE APP O WATCH A VIDEO CLIP • NOTHING O BUY PAID VERSION • SHARE LINK ON A SOCIAL NETWORK The data presented in this infographic are based on findings of a mobile survey created by android developers in March 2014 and distributed to over 4,000 smartphone users. Pollfish FREE