Detailed Study On Google's Structured Data or Semantic Markup

Detailed study on Semantic Markup or Structured Data For SEO Increase your visibility to Search Engines Google bing YAHO many high without rootkit fully achieve mapping inference pointer security applied structure finding elobal rooted sijet Snow egir points-to points-to kernels anomalies demonstrate rich reachability structural scanning signaturés SigGraphforensics subject via framework graph-based Linux edges exploit applications detection approaches brute However Specifically experiments robustness effective reflecting systematically раper non isomorphic kernel generates Brute often leveraged SigGraph-based corruptions images develop signature Instances valuecertai use memory certain robust function computer important requiring generate structures version recognizing object Existing invariants range achieves invariant graph accuracy fields What is Semantic Markup? Semantic Markup is the use of HTML markup to reinforce the semantics, or meaning, of the information in webpages rather than merely to define its presentation or look. In 2001 Tim Berners-Lee participated in a discussion of the Semantic Web, where it was presented that intelligent software 'agents' might one day automatically crawl the Web and find, filter and correlate previously unrelated, published facts for the benefit of end users. Why to use Semantic Markups? Increase Click Through Rate (CTR) 700 600 500 Semantic Markup Implemented 400 300 200 100 Jan Feb Mar Apr May June July Time More Traffic 3500 3000 2500 Semantic Markup Implemented 2000 1500 1000 500 Jan Feb Mar Аpr May June July Time More Conversions 700 600 500 Semantic Markup Implemented 400 300 200 100 Jan Feb Mar Apr May June July Time Semantic markup gives you immediate results in search rankings, but it's impossible to predict anything will have that kind of effect. Semantic markup improves search traffic by drastically improving the user experience of your website. You have probably seen semantic markup in action without even knowing it, and chances are you click on the search results with structured data more often than not. Semantic markup helps you organize data on your site in a way that allows it to be easily understood by search engines. STRUCTURED DATA Schema, Micraformats and RDFA bing Schema.org (Semantic Markup) was launched in 2011 as a joint effort by Google, Bing and Yahoo to develop a uni rsal set of structured data. Semantic Markup and Hummingbird Is a Perfect Match You may be surprised to learn it's not new either, but with the Hummingbird update it's more worthy of your attention than ever. Google gle What's "Hummingbird"? It's the name of the new search algorithm that Google is using, one that Google SEMANTIC MARKUP says should return better results. With the Hummingbird update, we know that the old format of displaying search results is on its way out. Google has advanced beyond providing search results as a list of sites according to how well they match the terms entered in the search box. Semantic Markup Google The FUTURE of SEO Google now takes into account a variety of factors like : Intent EMOTIONS Sentiment CHARACTER FRESHNESS QUAR Freshness Personalization Localization Many More More Through using semantic markup you can help Google and other search engines understand how the content on your site is a solution, or a complete answer, to what the user is looking for.. Types of Semantic Markup Markup + RDFA 1.1 MicroData 1.0 MicroFormat 1.0 + Feature Relative Complexity High Medium Low Data Model Graph Tree Tree Item Optionllay lIdentified by IRI Item type optionllay specified by IRI Item Properties specified by IRI Multiple Objects Per Page Overlapping Objects Plain text Properties IRI Properties EX Typed Literal Properties XML Literal Properties Language Tagging Inconsistent Override text & IRI Content Text Only Clear Mapping of RDF Problematic 8 (XHTML1, HTML4, HTML5, XHTML5, XML, SVG, ePub) 1 (XHTML5, HTML5 HTML1, XHTML1) Target Language (XHTML5, HTML5) 8 about, datatypes, profile, prefix, property, resource, typeof, vocab 5 itemid, itemprop, itemref, itemscope, itemtype New Attributes 4 Re-Used Attributes content, href, rel, rev, src content, href, data, datetime, src class, title, rel, href Multiple IRI types per objects RDF Only Multiple statements per element "Locally Scoped" vocabulary terms V via vocab V via itemscope Item Channing Basic Transclusion V via include pattern Compact IRIS EX Prefix rebinding Vocabulary Mashup HTML 5 time element support Not Yet V Property for text, re/rev for URLS, resource, content for overrides V Class for text and rel for Different attribute for different property types URLS (RDFA API) V(Parser and microdata DOM API) Transform to JSON DOM API Unified Parser Where to Implement? It can be implemented on: 介 围 Product Video Review Person Restaurent Address Event Organization Recipe Note: And many more to check in Microdata / RDFA What to choose? Best recommended schema microdata by Google and other search engines. Schema.org provides a collection of schemas, i.e., html tags that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages. How to Implement? HOW Restaurant Markup Restaurant Restaurant Name Write Restaurant's description. Datetime="Mo, Tu, We, Th, Fr,Sa,Su 11:30-23:00" Daily from XX:XX am till XX pm Phone Number Menu Replace the plain text with below HTML Code 1 <div itemscope itemtype="http://schema.org/Restaurant"> <h1 itemprop="name">Restaurant Name</h1> <p itemprop="description">Write Restaurant's description. </p> <p>Open: <time itemprop="openingHours" datetime="Mo,Tu,We, Th,Fr,Sa, Su 11:30-23:00">Daily from XX:XX am till XX pm</time></p> 6. <p>Phone: <span itemprop="telephone" content="+1phone number">Phone number</span></p> 8 <p>View <a itemprop="menu" href="http://example.com/menu">Menu</a>.</p> </div> Video Markup VideoObject Title Duration ThumbnailUrl EmbedURL Video description Replace the plain text with below HTML Code <div itemscope itemtype="http://schema.org/VideoObject"> <h2>Video: <span itemprop="name">Title</span></h2> <meta itemprop="duration" content="T1M33S" /> 4 <meta itemprop="thumbnailUrl" content="thumbnail.jpg" /> <meta itemprop="embedURL" 6. content="http://www.example.com//videoplayer.swf?video=123" /> <object ...> 8 <embed type="application/x-shockwave-flash"...> 9. </object> 10 <span itemprop="description">Video description</span> 11 </div> Review Markup Name Add description here Review body Author Author Name Item Reviewed Name of person who reviewed the item Date Published "2014-04-15" 04/15/2014 Review Rating Replace the plain text with below HTML Code 1 <div itemscope itemtype="http://schema.org/Review"> <a itemprop="url" href="add URL"><div itemprop="name"><strong>Name</strong> </div></a> 4 <div itemprop="description">Add description here</div> <div itemprop="reviewBody">Review body</div> <div itemprop="author" itemscope itemtype="http://schema.org/Person"> Written by: <span itemprop="name">Author Name</span></div> 8. <div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Thing"> 9. <span itemprop="name">Name of person who reviewed the item</span></div> 10 <div><meta itemprop="datePublished" content="2014-04-15">Date published: 11 04/15/2014</div> 12 <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> 13 <meta itemprop="worstRating" content="Min rating"><span itemprop="ratingValue"> 14 Add rating</span> / <span itemprop="bestRating">Max rating</span> stars</div> 15 </div> Organization Markup Add URL of your organization Name of organization Add your description Address Add address P.O. Box: Add PO Box Add City Add State Add postal Code Add Country Replace the plain text with below HTML Code <div itemscope itemtype="http://schema.org/Organization"> <a itemprop="url" href="Add URL of your organization"><div itemprop%=D 3 "name"> 4. <strong>Name of organization</strong></div></a> <div itemprop="description">Add your description</div> 6. <div itemprop="address" itemscope itemtype="http://schema.org/ PostalAddress"> <span itemprop="streetAddress">Add address</span><br> P.O. Box: <span itemprop="postOfficeBoxNumber">Add PO Box</span> 10 <br> 11 <span itemprop="addressLocality">Add City</span><br> 12 <span itemprop="addressRegion">Add State</span><br> 13 <span itemprop="postalCode">Add postal code</span><br> 14 <span itemprop="addressCountry">Add Country</span><br></div></div> Person Markup Add URL Add Person Name Add Organization Name Add Job title Add Description Add email Add Phone number Replace the plain text with below HTML Code <div itemscope itemtype="http://schema.org/Person"> <a itemprop="url" href="Add URL"><div itemprop="name"><strong>Add Person Name</strong></div></a> 4. <div itemscope itemtype="http://schema.org/Organization"><span itempropD "name"> Add Organization Name</span></div><div itemprop="jobtitle">Add Job title </div><div itemprop="description">Add Description</div> 8 <div itemprop="email">Add email</div> 9 <div itemprop="telephone">Add Phone number</div> 10 </div> Product Markup Add Product URL Add Product Name< Add Description Add Brand name Manufactured by: Add Manufacturer Name Add model Add Product Add rating Add Review Add Price Replace the plain text with below HTML Code 1 <div itemscope itemtype="http://schema.org/Product"> <a itemprop="url" href="Add Product URL"><div itemprop="name"><strong> 3 Add Product name</strong></div></a> 4. <div itemprop="description">Add Description</div> <div itemprop="brand" itemscope itemtype="http://schema.org/ Organization"><span itemprop="name">Add Brand name</span></div> 7 <div itemprop="manufacturer" itemscope itemtype="http://schema.org/ Organization">Manufactured by: <span itemprop="name">Add Manufacturer 9. name</span></div><div>Model: <span itemprop="model">Add model 10 </span></div><div>Product ID: <span itemprop="productID">Add Product 11 ID</span></div><div itemprop="aggregateRating" itemscope itemtype= 12 "http://schema.org/AggregateFRating"><span itemprop="ratingValue"> 13 Add rating</span> based on <span itemprop="reviewCount">Add Review 14 </span> reviews</div> 15 <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> 16 <span itemprop="price">Add Price</span><link itemprop="itemCondition" 17 href="http://schema.org/NewCondition" /> New</div></div> Event Markup Add URL Add Event Name Add Description Start Date 2014-04-16 12:00 End Date 2014-04-18:00.000 Duration: 02:43 Add Address Add PO Box Add City Add State Add Postal Code Add Country Replace the plain text with below HTML Code 1 <div itemscope itemtype="http://schema.org/Event"> 2 <a itemprop="url" href="Add URL"><div itemprop="name"><strong> 3 Add Event Name</strong></div> 4. </a> <div itemprop="description">Add Description</div> 6. <div><meta itemprop3"startDate" content="2014-04-16T12:00"> 7 Starts: 04/16/2014 12:00OPM</div> 8. <meta itemprop="endDate" content="2014-04-18:00.000">Ends: 2014-04-18:00.000 9. <meta itemprop="duration" content="0000-00-00T02:43">Duration: 02:43 10 </div> 11 <div itemprop="location" itemscope itemtype="http://schema.org/PostalAddress"> 12 <div itemprop="streetAddress">Add Address</div> 13 <div>P.O. Box: <span itemprop="postOfficeBoxNumber">Add PO Box </div> 14 <div><span itemprop="addressLocality">Add City</span>, <span itemprop= 15 "addressRegion">Add State</span></div><div itemprop="postalCode"> 16 Add Postal Code</div> 17 <div itemprop="addressCountry">Add Country</div> 18 </div> Now check your Rich Snippet Apple IPod/Nano 4G Car Charger in White-CableWholesale.com www.cablewholesale.com > Apple Products > iPhone/iPad Accessories ***** Rating: 4.5 - 1 vote - $2.56 4 days ago - Save time with this iPhone car charger. Perfect for charging on the go. Simply plug it into a cigarette lighter in your car to charge your iPod. Rich Snippet iPod Nano 4th Generation Charger LeBay www.ebay com/bhp/ipod-nanO 4th generation-charger $1.99 - In stock 25+ items - Find great deals on eBay for iPod Nano 4th Generation Charger... 2 USB Charger Data Cable for Apple iPod Nano 3G 4G 5G 6G 2nd 3rd . $3.47. 3FT USB Home Wall + Car Charger + Data Noodle Cable for iPhone . $4.25. The little prince - Risultati da Google Libri Antoine de Saint-Exupéry, Irene Testot-Ferry - 1995 - Juvenile Fiction - 109 pagine An aviator whose plane is forced down in the Sahara Desert encounters a little prince from a small planet who relates his adventures in seeking the secret of ... books.google.it/books?isbn=1853261580... Using RDFA, Microformats or HTML5 microdata you'll obtain these useful snippets. WebReevolutionl alla conquista di Roma | Linkedin www.linkedin.com/. WebReevolution-alla-conquista-Roma-72023. 12-WebReevolution! alla conquista di Roma mysocialwebit. 16 giugno 2. SGM Conference Center di Roma, una giornata tutta dedicata a SEO . YouTube & Authorship WebReevolution evento su SEO, Social Turismo, Strumenti, E. .com/watchv=sbdsal.ghN w.youtube.comwa 15 mag 2012 -4 min - Caricato da giorgiotave http://www.gtmasterclub.it/info/2012/webreevolution-roma 5 sale in contemporanea, 27 sessioni, 33 relatori . LghMyM d Giorgio Tavemiti ARn video webreevolution a Vegetarian Vegan Pizza No Cheese) Recipe - Food.com- 248865 www.food.comirecipovogetarian-vegan-pizza-no-c. ***** 2 reviews - 1 hr 32 mins - 242.9 cal Aug 26, 2007 - This is from my dad, who developed some vegan recipes psnt have any cheese, and you Leonard Cohen - Free listening, videos, concerts, stats, & pictures at. www.last.f/music/Leonard Cohen Watch videos & listen to Leonard Cohen: Suzanne, Hallelujah & more, plus 132 pictures. Leonard Cohen, (bom September 21, 1934 in Montréal, Quebec, . Music Duration Suzanne A3.48 The Darkness 24:29 Going Home n3.51 Halolujah 26:12 Event Bimingham Gigs Birmingham Gig Guide | Gigs in.- Skiddle.com www.skiddie.com Events Gigs and live music in Birmingham: Bimingham Gigs, Birmingham gig guide. Tue 16 Oct Mama Rosin + supports Dirty Hare + Hounds. Birmingham.. Sat 20 Oct Sat 20 Oct 2840 Biminghams Utimate-Shamans Cross, Solihul The Ex Senators at o2 . 02 Academy Bimingham Looking for results Improved CTR, More Traffic, & More Conversions СTR Traffic 5000 Conversion 4500 4000 3500 3000 2500 2000 1500 1000 500 Jan Feb Mar Apr May June July Time References: http://en.wikipedia.org/wiki/Semantic_HTML http://schema.org/ http://schema-creator.org/ http://www.google.com/webmasters/tools/richsnippets http://searchengineland.com/13-semantic-markup-tips-for-2013-a-local-seo- checklist-143708 http://blog.ahrefs.com/advanced-tactic-2014-improve-seo- semantic-markup/ https://www.google.com/webmasters/markup-helper/ http://manu.sporny.org/2011/uber-comparison-rdfa-md-uf/ HZ http://www.quicksprout.com/2012/04/27/want -a-150-boost-in-traffic-then-use- this-idiot-proof-guide-to-google- authorship-markup/ http://www.microdatagenerator.com NineHertz DELIVERING SOLUTIONS Revenue Visits Clicks Clicks | Visits | Revenue 個