Deals Of Scale Vs. Groupon

VS. Vs. GROUPON DEALS SCALE Deals of Scale specializes in socially amplified coupons. The discount increases as more people want the coupon. Discount Fixed rate vouchers. Discount rate Rate to is constant. Consumers 10% 40-50% Costs to (Based on advertising rate; dependentMerchants on volume distributed and discount.) (Based on money raised from vouchers purchased) Free Costs to Variable Consumers (Dependent on Groupon and services/goods being sold) Coupon Voucher Vouchers/ Consumer buys voucher. Free to consumer, which allows business to fully control expiration dates Voucher falls under federal Coupons CARD act, meaning it does not expire for 5 years. National Brands Digital Goods Local Business Targeting Local Business Fast Deal Lengthy Merchants can run deals whenever they want, and have multiple coupons live at one time. Speed to Market Long sales process in which merchant and Groupon discuss terms and agree upon split %. -Volume of coupons distributed -Time deal will| "scale" Merchant -Volume of vouchers distributed -Discount -Expiration Dates -When deal goes lives Controls -Discount Subscribe to Yes NO Merchant's Deals Merchant Deals Yes Connects to NO Facebook Page Consumers' For each deal, the more people who want the coupon, the higher the discount becomes for ever yone Incentives to Share Online Refer friends, get $10 Facebook App Facebook Commenting #Hashtag Social Tools Facebook App