Data Security & Privacy Global Insights

INDIVIDUALS PROTECT THEMSELVES 21% have refrained from joining a frequent shopping card or loyalty card program due to security 57 concerns, 13% abstain from online banking, and 6% do not shop online. 21 13 6 THOSE VICTIMIZED TAKE ACTION 61% changed their passwords or other security information, 39% told friends about A majority of people report either no change in the security of their 61 39 29 their experience, and 29% posted about their data or that their data is less experience online. secure than it was five years ago. Privacy and data security is a universal concern. If businesses ignore it, their customers are likely to walk; in order to SECURITY BREACHES CAN GO VIRAL AND GENERATE A TREMENDOUS AMOUNT OF NEGATIVE PUBLICITY. retain current customers and attract new ones, businesses must demonstrate that they are engaging with the issue on a daily basis and in a meaningful way. PERSONAL COMPUTER 32 SMARTPHONE TABLET COMPUTER 51 48 42 46% of people globally Just under a third of consumers globally believe that their online privacy is adequately protected by today's business practices. report leaving or avoiding companies due to security issues those companies have suffered in the past. Concerns about data security and privacy are one of the top three considerations when consumers make purchasing decisions. PRIVACY & SECURITY: The New Drivers of Brand, Reputation and Action Global Insights 2012 50 Edelman's industry study reveals that it is crucial for businesses and organizations to manage privacy and security issues effectively. These issues must be managed like a core competency. Even 50% of Americans, who proved least likely among global consumers to change brands in the wake of a data Privacy & Security: The New Drivers of Brand, Reputation and Action Global breach, indicated that they are likely to do so. Insights 2012 was conducted by research firm StrategyOne and consisted of a 15-minute online survey conducted in the United States from February 1- February 7, 2012, and non-U.S. markets from February 2 - 14, 2012. The survey sampled 4,050 consumers aged 18 and older in seven countries. For more information visit: http://datasecurity.edelman.com 46 96 96