Creating order out of chaos

Order out of chaos Improving online video advertising workflow Multi-screen advertising is a major opportunity for publishers and brands PC's Laptops Connected TV Tablets & mobiles It's growing fast as advertisers and media buyers recognise the benefits UK video online advertising spending. 65% £850m The Compound annual growth rate of UK video advertising over five £150m 2011 (2.1% of total 2015 (8.2% of total online advertising) online advertising) years worth £150 million in 2011. To achieve that potential several workflow hurdles need to be overcome Lack of standard delivery Lack of quality standards Lack of compliance MP4 Lack of version control The existing highly disorganised VoD workflow wastes time and money Incorrect file space pushed back to agency Creative Agencies X£ Media Agencies Manual Fixing Campaign manually set up in 1st party ad server Publisher/ Ad Network Published to ad server IMD Manual Transcode |X£ Other suppliers The IMD solution: Connect for Publishers (CFP), streamlining workflow IMD Connect IMD CFP CDN CFP Frontend CFP Backend 1st Party Ad Server Creațive Publisher www.imdcfp.com www.imdcfp.com Agencies 3rd Party Ad Server Others Automated multiple file creation For more information please contact: [email protected]