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The Couch Potato is Extinct

The Couch Potato is Extinct Today's TV Viewers are Switched On and Engaged While putting the finishing touches on the recently released RealPlayer Android app we noticed some interesting behavior emerging around how people use smartphones in relation to what they watch. It's evident that smartphones are playing a larger part in the second screen viewing habits for people of all ages making the passive viewer a thing of the past. Smartphone Tablet People who use a mobile device while 88% 86% watching TV o52% Cell phone 58% Stay occupied during commercial breaks 37% Check whether or not something heard was true No time for||35%| Visit a website commercials mentioned n TV The top activities of smartphone users while watching TV 32% Exchange View comments about the program text Vote for messages a reality show 20% contestant 19% 9% Post comments People who actively 73% use their smartphones during commercials The next generation will have no patience for commercials at all 56% 45% 27% 16% 9% 18 24 34 44 54 64 Years old February had the Super Bowl, Grammy Awards, and Oscars TV is fast becoming a social experience Conversations about TV shows Million 90 80 70 60 50 40 30 Social activity 2012 10 January February March April May June When talking about TV, Twitter dominates Viggle Facebook 9% GetGlue 7% Twitter 6% #hashtag hashtag 77% #hashta 600,000 While some shows are more social than others, the variety of the top shows is great 300,000 нiРНОD AME THIRON ИМERIC Pretty Little Love & Hip Liars True Blood Game of Thrones Teen Wolf WWE Raw Basketball America's Best Wives Hop Atlanta Dance Moms Dance Crew Because we are all using the second screens differently 100% 80 60 61% 47% 45% 37% 34% 40 27% 22% 20 SEE ON TV SAVE Coupons Looked up coupons or deals related to an advertisement @ Ad information Looked up product information for an Score Checked Information SN+program SN+break Email sport score. information related to the TV program being watched, Visited a Social Visited a Social Looked up Networking site during commercial break Checked email site Networking site during the seen on TV, during the advertisement program. program. seen on TV. 58% 44 43 39 44 Male 64% 48 34 24 28 24 Female Years:13-18 119-35 136-55 56+ 70 % 60 70 50 60 40 50 30 40 Age 20 30 10 20 10 55% Watch TV shows or 2010 news programs on your mobile device 30% 2012 Percentage of RealPlayer Users 23% 18% 16% 13% 15% 14% 8% 7% Never Rarely Occasionally Frequently Daily There's also a difference in first screen usage by RealPlayer users. Could the TV become extinct like the couch potato? Designed by: realPlayer. Sources: "U.S. Media Trends by Demographic", Report by NielsenWire, April 2012. "The Rise of the Connected Viewer", Report by Pewinternet, July 2012. "RealPlayer User Surveys", 2012 Number of conversations on average

The Couch Potato is Extinct

shared by visually on Oct 10
Today's television viewers are switched on and engaged. There is interesting behavior around how people use smartphones in relation to what they watch.


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