Click me
Transcribed

The Complete history of Google Algorithms

THE COMPLETE HISTORY OF Google 2003-2012 ALGORITHMS This is the story of how Google has been changing over the years. It has constantly changed its algorithms since 2003: it has updated the design, fought spam on websites, updated infrastructure and added new features to the product. Here we are the entire list of the most important changes which have affected Google. 2003-2007 Google launches updates designed to hit websites with on-page over-optimization. 2003 a Google dance It's a series of Google Updates that gives rise the start to an index refreshes such as Boston, Cassandra, Dominic, Esmeralda, Fritz. Florida JAN * Perhaps the first Google Update that marked the end of '90s on-page SEO tactics, like keyword stuffing. NOV 2004 m Austin A Brandy Another step versus black hat on-page SEO tactics like hidden text O9 Google rolled out a variety of changes, including a massive index expansion, Latent Semantic Indexing (LSI), increased attention to or meta-tag stuffing. JAN anchor text relevance, and the concept of link "neighborhoods." LSI expanded Google's ability to understand synonyms and took keyword analysis to the next level. FEB 2005 Allegra O Nofollow To combat spam and control outbound link * Webmasters witnessed ranking changes, but the specifics of the update were unclear. Some thought Allegra affected the "sandbox" while others believed that LSI had been tweaked. quality, Google, Yahoo, and Microsoft collectively introduce the "nofollow" attribute. Nofollow helps clean up unvouched for links, including spammy blog comments. Additionally, some speculated that Google was beginning to penalize suspicious links. JAN m Bourbon FEB Webmaster World members speculated that Bourbon changed how duplicate content and non-canonical (www vs. non-www) URLS were Local Maps 09 Google merged its Maps data into the LBC, in a move that would eventually drive a number of changes in local SEO. MAY A Jagger ост Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. OCT 2007 Universal Search Web mages Video News Maps more Google new york dental schools Searc While not your typical algorithm update, Google integrated traditional search results with News, Video, Images, Local, and other verticals, dramatically changing their format. The old 10-listing SERP was officially dead. Long live the old 10-listing SERP. Web Local resuts for dental schools near New York, NY A New York University Dental www.nyu edu 345 E 24h St, New York, 10010 - (212) 90-000 e Siews- Set directions - More information B Sarford Brown Institute maps google com 33 Iving PI, New York, 10003 - (646) 3134510 C Utrasound Diagnostic Schools maps google.com 120 E 10h St. New York. 10003212 460-7 ections - More intmation More local bainess resuts New York University College of Dentistry NYU Names Dr. Charles Bertolami Dean of Nation's Largest Dental School NYU College of Dentistry - 345 E. 24th Street, New York, NY 10010 - Phone . www.nyu.eduldental- 18k - 15 May 2007 - Cached - Simlar pages - Note this MAY 2008 Suggest Google Google Suggest displaying suggested searches in a dropdown below the search box as visitors typed their queries. Suggest would later go on to power Google Instant. google google traduttore gmail google maps glochi gazzetta glochit groupala groupon gangnam style AUG 2009-2010 Google seems to give more importance to brand ranking signals. 2009 m Vince Rel Canonical Tag 00 SEOS reported a major update that seemed to strongly favor big brands. Google, Microsoft, and Yahoo jointly announced support for the Canonical Tag, allowing webmasters to send canonicalization FEB signals to search bots without impacting human visitors. a Caffeine FEB 09 Google released a rel="canonical" massive infrastructure change, designed to speed crawling, expand the index, and integrate indexation and ranking in nearly real-time. a Real Time Search AUG Real-time search was for real- Twitter feeds, Google News, newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPS. Sources continued to expand over time, including social media. DEC 2010 A May Day * In late April and early May, webmasters noticed significant drops in their long-tail traffic. Matt Cutts later confirmed that O Brand Update May Day was an algorithm change impacting the long-tail. Sites with large-scale thin content seemed to be hit Although not a traditional algorithm update, Google started allowing the same domain to appear multiple times on a SERP. Previously, domains were limited to especially hard. 1-2 listings, or 1 listing with indented results. MAY A Google Instant AUG A Social Signal () 09 Google Instant displaying search results as a query was being typed. SEOS everywhere nearly spontaneously combusted, only to realize that the impact was ultimately fairly Google and Bing confirmed that they use social signals in determining ranking, including data from Twitter and Facebook. small. SEPT DEC in 2011-2012 Social signals are becoming increasingly important in the Google ranking algorithm. 2011 Attribution a Panda In response to high-profile spam cases, Google rolled out an update to help better sort out content attribution Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other stop scrapers. According to Matt Cutts, this affected about 2% of quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011. FEB and queries. It was a clear precursor to the Panda updates. JAN A Schema.org m +1 Button Google, Yahoo and Microsoft jointly +1 O* Responding to competition by major social sites, including Facebook and Twitter, Google launched the +1 button (directly next to results links). Clicking [+1] allowed users to announced support for a consolidated approach to structured data. They also created a number of new "schemas", in an apparent bid to move toward even richer search results. JUN influence search results within their social circle, across both organic and paid results. Google+ 8+ MAR After a number of social media failures, Google launched a serious attack on Facebook with Google+. Google+ revolved around circles for sharing content, and was tightly integrated into products like Gmail. Pagination elements 09 To help fix crawl and duplication problems created by pagination, Google introduced the rel="next" and rel="prev" attribute JUN SEPT Freshness Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. NOV 2012 Search+ Your World a Ads above the fold O* Google announced a radical shift in Google updated their page layout algorithms to devalue sites with too personalization - aggressively pushing Google+ social data and user profiles into SERPS. Google also added a new, prominent toggle button to shut off personalization. much ad-space above the "fold". JAN Venice JAN As part of their monthly update, Google mentioned code-name "Venice". This local update appeared to more aggressively localize organic results and more tightly integrate local search data. O Penguin After weeks of speculation about an FEB "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing. Knowledge Graph In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. APR A Exact-Match Domain MAY * Google announced a change in the way it was handling exact-match domains (EMDS). SEPT DMCA Penalty Pirate Update Google announced that they would start penalizing sites with repeat copyright violations, probably via A DMCA takedown requests. AUG * Anti Spam Updates O Infrastructure Updates webfermentoP www.webinfermento.it Source: http://www.seomoz.org/ http://level343.com/ O 000 THE COMPLETE HISTORY OF Google 2003-2012 ALGORITHMS This is the story of how Google has been changing over the years. It has constantly changed its algorithms since 2003: it has updated the design, fought spam on websites, updated infrastructure and added new features to the product. Here we are the entire list of the most important changes which have affected Google. 2003-2007 Google launches updates designed to hit websites with on-page over-optimization. 2003 a Google dance It's a series of Google Updates that gives rise the start to an index refreshes such as Boston, Cassandra, Dominic, Esmeralda, Fritz. Florida JAN * Perhaps the first Google Update that marked the end of '90s on-page SEO tactics, like keyword stuffing. NOV 2004 m Austin A Brandy Another step versus black hat on-page SEO tactics like hidden text O9 Google rolled out a variety of changes, including a massive index expansion, Latent Semantic Indexing (LSI), increased attention to or meta-tag stuffing. JAN anchor text relevance, and the concept of link "neighborhoods." LSI expanded Google's ability to understand synonyms and took keyword analysis to the next level. FEB 2005 Allegra O Nofollow To combat spam and control outbound link * Webmasters witnessed ranking changes, but the specifics of the update were unclear. Some thought Allegra affected the "sandbox" while others believed that LSI had been tweaked. quality, Google, Yahoo, and Microsoft collectively introduce the "nofollow" attribute. Nofollow helps clean up unvouched for links, including spammy blog comments. Additionally, some speculated that Google was beginning to penalize suspicious links. JAN m Bourbon FEB Webmaster World members speculated that Bourbon changed how duplicate content and non-canonical (www vs. non-www) URLS were Local Maps 09 Google merged its Maps data into the LBC, in a move that would eventually drive a number of changes in local SEO. MAY A Jagger ост Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. OCT 2007 Universal Search Web mages Video News Maps more Google new york dental schools Searc While not your typical algorithm update, Google integrated traditional search results with News, Video, Images, Local, and other verticals, dramatically changing their format. The old 10-listing SERP was officially dead. Long live the old 10-listing SERP. Web Local resuts for dental schools near New York, NY A New York University Dental www.nyu edu 345 E 24h St, New York, 10010 - (212) 90-000 e Siews- Set directions - More information B Sarford Brown Institute maps google com 33 Iving PI, New York, 10003 - (646) 3134510 C Utrasound Diagnostic Schools maps google.com 120 E 10h St. New York. 10003212 460-7 ections - More intmation More local bainess resuts New York University College of Dentistry NYU Names Dr. Charles Bertolami Dean of Nation's Largest Dental School NYU College of Dentistry - 345 E. 24th Street, New York, NY 10010 - Phone . www.nyu.eduldental- 18k - 15 May 2007 - Cached - Simlar pages - Note this MAY 2008 Suggest Google Google Suggest displaying suggested searches in a dropdown below the search box as visitors typed their queries. Suggest would later go on to power Google Instant. google google traduttore gmail google maps glochi gazzetta glochit groupala groupon gangnam style AUG 2009-2010 Google seems to give more importance to brand ranking signals. 2009 m Vince Rel Canonical Tag 00 SEOS reported a major update that seemed to strongly favor big brands. Google, Microsoft, and Yahoo jointly announced support for the Canonical Tag, allowing webmasters to send canonicalization FEB signals to search bots without impacting human visitors. a Caffeine FEB 09 Google released a rel="canonical" massive infrastructure change, designed to speed crawling, expand the index, and integrate indexation and ranking in nearly real-time. a Real Time Search AUG Real-time search was for real- Twitter feeds, Google News, newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPS. Sources continued to expand over time, including social media. DEC 2010 A May Day * In late April and early May, webmasters noticed significant drops in their long-tail traffic. Matt Cutts later confirmed that O Brand Update May Day was an algorithm change impacting the long-tail. Sites with large-scale thin content seemed to be hit Although not a traditional algorithm update, Google started allowing the same domain to appear multiple times on a SERP. Previously, domains were limited to especially hard. 1-2 listings, or 1 listing with indented results. MAY A Google Instant AUG A Social Signal () 09 Google Instant displaying search results as a query was being typed. SEOS everywhere nearly spontaneously combusted, only to realize that the impact was ultimately fairly Google and Bing confirmed that they use social signals in determining ranking, including data from Twitter and Facebook. small. SEPT DEC in 2011-2012 Social signals are becoming increasingly important in the Google ranking algorithm. 2011 Attribution a Panda In response to high-profile spam cases, Google rolled out an update to help better sort out content attribution Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other stop scrapers. According to Matt Cutts, this affected about 2% of quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011. FEB and queries. It was a clear precursor to the Panda updates. JAN A Schema.org m +1 Button Google, Yahoo and Microsoft jointly +1 O* Responding to competition by major social sites, including Facebook and Twitter, Google launched the +1 button (directly next to results links). Clicking [+1] allowed users to announced support for a consolidated approach to structured data. They also created a number of new "schemas", in an apparent bid to move toward even richer search results. JUN influence search results within their social circle, across both organic and paid results. Google+ 8+ MAR After a number of social media failures, Google launched a serious attack on Facebook with Google+. Google+ revolved around circles for sharing content, and was tightly integrated into products like Gmail. Pagination elements 09 To help fix crawl and duplication problems created by pagination, Google introduced the rel="next" and rel="prev" attribute JUN SEPT Freshness Google announced that an algorithm change rewarding freshness would impact up to 35% of queries. NOV 2012 Search+ Your World a Ads above the fold O* Google announced a radical shift in Google updated their page layout algorithms to devalue sites with too personalization - aggressively pushing Google+ social data and user profiles into SERPS. Google also added a new, prominent toggle button to shut off personalization. much ad-space above the "fold". JAN Venice JAN As part of their monthly update, Google mentioned code-name "Venice". This local update appeared to more aggressively localize organic results and more tightly integrate local search data. O Penguin After weeks of speculation about an FEB "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing. Knowledge Graph In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. APR A Exact-Match Domain MAY * Google announced a change in the way it was handling exact-match domains (EMDS). SEPT DMCA Penalty Pirate Update Google announced that they would start penalizing sites with repeat copyright violations, probably via A DMCA takedown requests. AUG * Anti Spam Updates O Infrastructure Updates webfermentoP www.webinfermento.it Source: http://www.seomoz.org/ http://level343.com/ O 000

The Complete history of Google Algorithms

shared by Darius83 on Jun 02
1,615 views
3 shares
1 comment
this is the complete Google Algorithm changes from 2003 to now. From the Boston Update to the Penguin Update

Publisher

webinfermento

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size