Commerce App Craze

COMMERCE APP CRAZE HISTORY OF THE APP JULY 10, 2008 The iTunes App Store 500 APPS AVAILABLE launches Launched in tandem with iPhone 3G JULY 14, 2008 800 APPS 10 JULY 2009 AVAILABLE MILLION downloads 65K APPS AVAILABLE JANUARY 22, 2011 350K APPS AVAILABLE 10 OCTOBER 22, 2013 BILLION downloads I million APPS AVAILABLE 60 BILLION downloads amazon apps Google, Amazon, and Android have all followed suit creating app stores catered to individual devices and services. NEW BUYING CONCEPTS SHOWROOMING Major retailers opt into putting entire stock online for sake of luring in customers. $4.99 Third parties develop apps that allow price comparison between major retailers $6.99 $2.99 MOBILE PAYMENTS 3 Pay using your smartphone. GEOTRACKING BUY By accessing the phone GPS, apps can track user's locations and customize search results and offers to suit the individual user RISE OF THE APPS Many apps came to prominence due to these new features R REDLASER Capitalized on the showrooming aspect as well as Geotracking (CREATED IN 2009) $2.99 Scan item to instantly price shop competitors. GPS shows where it's being sold for cheaper nearby. I SQUARE Has received investments Allows for seamless of $100 million, $200 payment for everyday items via mobile device. million, and a Starbucks deal worth $25 million. THE GOLIATHS CATCH UP In 2012, 5.4 million unique users (2009) 32,000,000 $500 million from mobile site alone in one year. people visited eBay's mobile site. In 2012, 44 million smartphones in the US accessed the site. amazon Since 2010, eBay and Amazon combined to By 2013, that number rose to 49.6 million. hold -70% of mobile e-commerce traffic. In 2012, 10,000,000 TARGET people visited Target's mobile site. In 2012, 16,000,000 Walmart people visited Walmart's mobile site. SOURCES APP DATA ROOM apple.com/pr/library/2008/07/10iPhone-3G-on-Sale-Tomorrow.html apple.com/pr/library/2008/07/14iPhone-App-Store-Downloads-Top-10-Million-in-First-Weekend.html macobserver.com/tmo/article/apple_names_all-time_top_app_store_apps/ techcrunch.com/2011/12/09/sir-richard-bransons-investment-in-square-was-3-million/ wired.com/business/2012/09/investors-bet-200-million-that-square-will-be-everywhere/ apptentive.com/blog/mobile-app-boost-sales-enhance-customer-experience/ businessinsider.com/10-world-changing-shopping-apps-2013-1?op=1 usatoday.com/story/tech/2013/12/05/ebay-mobile-sales-holiday/3880233/ cio.com/article/721926/9_Ways_Mobile_Commerce_Will_Increase_Your_Holiday_Sales?page=2&taxonomyld=3058 news.yahoo.com/6-mobile-apps-changing-shopping-forever-132435092.html mobilecommercedaily.com/ebay-and-amazon-dominate-70-percent-of-the-mcommerce-market-panelist