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Color Theory: Power of Colors and its Impact on UI UX Design

SUIUX den Design the Ultimate COLOR THEORY : POWER OF COLORS AND ITS IMPACT ON UI UX DESIGN COLOR THEORY : ESSENTIAL RULES AND GUIDELINES DESIGNERS EMPLOY TO COMMUNICATE WITH USERS YOU CAN CLASSIFY COLORS IN DIFFERENT WAYS 1. PRIMARY COLORS 2. SECONDARY COLORS 3. TERTIARY COLORS Primary colors are " parent colors , " they can be formed with a combination of other colors , such as Red , Blue , and Yellow . They are created by combining the primary colors above and other colors like Orange , Purple , and Green . When a primary color is blended with a secondary color . The tertiary colors possess Magenta , Violet , Teal , Amber , and Chartreuse . THE ROLE OF COLOR IN UX DESIGN Emotion Colors evoke different emotions in people . For example , red is associated with passion ; blue can promote calmness . Branding Branding is the first thing every business must take into consideration . Take the iconic Coca - Cola logo , for instance- the brand has been using red since the beginning . Functionality Colors can be used to highlight a product's functional properties . For example , an enter button is generally green , whereas a cancel button would be in red . Aesthetics Colors are also used for aesthetic appeal . For example- UI designers use colors to make a beautiful design . Hierarchy When it comes to color hierarchy , colors are used to indicate importance or hierarchy . Bold color is generally used for a call - to - action button to make it stand out on a web page . [email protected] www.uiuxden.com

Color Theory: Power of Colors and its Impact on UI UX Design

shared by uiuxden on Apr 25
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In this blog we have dived deep into the principles of color theory and practical tips for applying them to your design projects. Whether you’re a seasoned designer or just started, this blog is m...

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