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The Clash of Ecosystems: The life and death of mobile platforms

This infographic contains the most important facts and figures from our Clash of Ecosystems report (Published November 2011). THE CLASH ECOSYSTEMS Visit http://www.visionmobile.com/Ecosystems for a free download of the full, 60+ page report. The figures presented in this infographic are up to the end of Q1 2012. OF Application platforms like iOS and Android are able to attract huge financial investments on the part of developers, investors and brands. Taking iOS as an example, and estimating that an app costs average 3 person months to develop, the 500,000 iOS apps represent a ANDROID Owner Google Devices sold since launch 396 million Native app store Google Play Total apps downloaded 16 billion Apps available Andraid total investment of $15B in the iOS ecosystem. This investment indirectly fuels Apple's estimated $125B iOS-powered device sales by the end of 2011. 497 thousand iOS Owner Apple Devices sold since launch 218 million (iPhone only) Native app store Apple App Store apps downloaded Apps available Total 27 billion 595 thousand Windows Phone o iOS SYMBIAN WINDOWS PHONE Owner Nokia Owner Microsoft Devices sold since launch 533 million Devices sold since launch 11 million Native app store Nokia Store Native app store Windows Total apps downloaded Apps available 4 billion Marketplace Total apps downloaded N/A Apps available 110 thousand 51 thousand Symbian symbian EE: BlackBery Brew BlackBerry Вчеш BLACKBERRY Owner Research in Motion Devices sold since launch 190 million Native app store BlackBerry App World Total apps downloaded 2 billion Apps available 69 thousand The app store business is the polar opposite of the Telco content business. As such, application stores like Apple App Store and Google Android Market should not be mistaken for profit centres. Instead, Apple and Google leverage app stores as ecosystem control points. *:: With over 85% of iOS and Android downloads coming from free 30% revenue share from paid apps subsidizes the operational cost of app intake and distribution, which runs at $4B up to the end of 2011, in the case of Apple. apps, the Boot2Gecka 2232 The Dead Platform Graveyard During the last decade we've seen nearly 30 mobile platforms rise and then die not being able to achieve critical mass. Next-generation platforms (iOS, Android and Windows Phone) have achieved sustainable growth by leveraging on network effects and developer economics. Legacy platforms, on the other hand, (Symbian, BlackBerry OS, BREW and Windows Mobile) have been designed to handset vendor rather than developer requirements; all have either been discontinued or pushed into narrow market niches. Born Died Platform Vendor Timeline 2000 2007 2010 ALP Access Co 2006 2009 A la Mobile A la Mobile 2002 2006 APOXI Comneon 2004 2006 Aria Sasken 2006 2010 Azingo Mobile Azingo 1999 2011 Danger OS Danger 2004 2011 ELIPS Open-Plug 2004 2006 IXI-Connect OS IXI Mobile 2007 2011 LiMo OS LiMo Foundation 2005 2010 Maemo Nokia 2010 2011 MeeGo Nokia / Intel 2005 2008 MIDAS OpenWave 2004 2008 MMI Solutions e-SIM 2006 Zombie MOAP NTT DOCOMO 2001 2008 MotoMAGX (L-J) Motorola 1993 1997 Newton OS Apple 1996 2000 Nokia GEOS Nokia 2008 2011 OpenMoko Openmoko Inc. 2002 2009 Palm 5/6 Palm, Inc 1991 1994 PenPoint OS GO Corporation 2003 2008 Prizm MIZI Research 2003 2008 SKY-MAP SKY MobileMedia 1999 2007 SavaJe OS SavaJe 2006 2008 Soleus Intrinsyc 1998 Zombie Symbian OS Nokia 2002 2006 TTPCom AJAR Motorola 2000 2008 UIQ UIQ Technology 2009 Zombie? WebOS НР 2000 Zombie Windows Mobile Microsoft *Note: Zombie platforms are those in a semi-dead or orphaned state Global smartphone share in 2011 Regional Data Smartphones have entered the mainstream in developed markets, and are taking a growing proportion of device sales in more cost-sensitive markets around the globe. 30% In 2011, global smartphone penetration reached 30%, although this figure varied widely between regions. 64% 51% 20% 17% 18% USA Europe Asia-Pacific Latin America Africa/Middle East *Note: The figures presented in this infographic are up to the end of Q1 2012, unless otherwise stated. Please note that these figures only refer to mobile devices and do not take into account other connected devices, such as tablets. Design by This infographic contains major findings from our Mobile Platforms: The Clash of Ecosystems report. Sources: VisionMobile estimates, vendor releases, Gartner, IDC, Distimo, All About Symbian CREATED BY: PART-FUNDED BY: vision mobile webinos For a free download of the full, 60+ page report, visit www.visionmobile.com/Ecosystems *Licensed under a Creative Commons Attribution 3.0 License

The Clash of Ecosystems: The life and death of mobile platforms

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Android, iOS, Windows Phone, BlackBerry, bada and others are locked in a winner-takes-all battle – and everything revolves around an ecosystem. This infographic presents key figures for each of the ...

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