Charity & Technology in the Online Universe

@shanesnow and MASHABLE present: SOCIAL GOOD CHARITY + TECHNOLOGY IN THE ONLINE UNIVERSE „CHARITABLE GIVING I IN 2009 U.S. $303 BILLION ONLINE DONATIONS: $15 BILLION $15.400,000,000 AVERAGE ONLINE $10.400,000,000 DONATION: $144.72 ONLINE CHARITABLE DONATION GROWTH (ANNUAL TOTALS) $300,000 1997 2007 2009 . DONATIONS BY GROUP MATURES (AGE 65+) BABY BOOMERS GEN X (1965-1980) GEN Y (1981-1991) 77% GIVE 66% GIVE 52% GIVE 54% GIVE LARGEST U.S. CHARITIES OFFLINE DONATIONS ONLINE DONATIONS United Way YMCA ($335 million) ($5.6 billion) American Cancer Society United Way ($114 million) ($3.8 billion) Leukemia & Lymphoma Society Catholic Charities USA ($75.9 million) ($3.3 billion) National Multiple Sclerosis Society Goodwill Industries ($67.1 million) ($3.2 billion) Educational Media Foundation The Salvation Army ($55.6 million). ($3.2 billion) MOBILE DONATIONS AFTER THE JANUARY 2010 EARTHQUAKE IN HAITI, THE AMERICAN RED CROSS BEGAN RAISING DONATIONS VIA TEXT MESSAGE. TEXTS SENT TO THE RED CROSS'S SHORTÇODE WOULD CHARGE $10 TO THE USER'S PHONE BILL. PHONE PROVIDERS HELPED ENSURE THAT 100% OF DONATIONS WENT TO HAITI. Text HAITI to 90999 BY AUGUST, 3 MILLION PEOPLE HAD DONATED A TOTAL OF OVER $32 MILLION. I do this all the time. 95% OF THEM WERE FIRST TIME DONORS. By @shanesnow for MASHABLE SOURCES: BLACKBAUD, AMERICAN RED CROSS, MOBILEMARKETER.COM, THE CHRONICLE OF PHILANTHROPY. SPECIAL THANKS TO BLACKBAUD, PUBLISHER OF THE INDEX OF ONLINE GIVING.