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Canadian Mobile Usage on the Rise

CANADIAN MOBILE USAGE ON THE RISE Smartphones have invaded Canada. From coast-to-coast, more Canadians are using their smartphones to consume information daily. This paradigm shift in consumer behaviour is changing the marketing landscape for businesses and brands in Canada. Number of smartphone users in Canada 14.8 MILLION 13.4 MILLION 10.9 MILLION Smartphones users will almost DOUBLE 8.8 MILLION 7.6 MILLION in Canada between 2010 and 2014 2010 2011 2012 2013 2014 BY 2014, 1 IN 4 CANADIANS WILL CUT THE CORD AND ONLY USE A WIRELESS DEVICE Mobile Usage in Canada (in Petabytes) = 5 PETABYTES = 5 MILLION GIGABYTES = 66.5 YEARS OF HD VIDEO 2010 • By2014 2011 2012 000● 1525% more mobile phones will connect to the Intemet in 2013 000000 2014 00000000●● INCREASE Canada than computers 2015 000000000000 FROM 2010 - 2015 Percentage who access the Internet with their mobile phones 30 // BC 43 // AL 27 // SASK+MAN 32 // ON ONE IN FOUR 21 // QUE 22 /| ATL ONE IN THREE 30% 22% 73% 27% 21% 32% of smartphone users access the mobile web daily Smartphone activity in Canada NUMBER OF DAILY INTERACTIONS WITH VARIOUS INFORMATION SOURCES IN CANADA ly: 540,000 82% RESTAURANTS of local business O 990,000 900,000 websites are not NAVIGATION SPORTS INFO 540,000 630,000 optimized for mobile phones wituta WEATHER TRANSIT As smartphones further establish themselves as the ultimate devices for ubiquitous information retrieval, businesses of all sizes need to provide consistent and easily navigable mobile web experiences that better engage their audiences across all platforms. brick&mobile Sources: 1. Cisco, (June 10, 2010), Cisco Visual Networking Forecast, 2009-2014. http://www.clscovni.com/vnl_forecast/index.htm 2. Quorus Consulthng Group Ltd. (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. http://www.owta.ca/CWTASite'englishvfacts_figures_downiloads/ 3. CRTC, (August 18, 2011).Navigating Convergence II. http://www.crtc.gc.ca/eng/publications/reports/rp1108.htmit213 4. eMarketer, (June 10, 2010). Canadan Mobile Subscriptions 5. Google/PSOSOTX MedlaCT. (2011, Apri). The Moble Movement (PDF]. Retrieved from http://www.gstatic.com/ads/researchverv2011 TheMobleMovement.pdf to Cimb 20% by 2014. http://www.emarketer.tw/Article.aspx?R=1007747 www.brickandmobile.com THEN WHY ARE

Canadian Mobile Usage on the Rise

shared by brickandmobile on Sep 07
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Of the more than 24.5 million mobile subscribers in Canada, over one third own a smartphone, and that figure jumps to 47% for users between the ages of 18-44 (sources: eMarketer, 2010 and CWTA, 2011)....

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