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Business SMS Success Stories - Infographic

BUSINESS SMS Success Stories With the rise of instant messaging apps, is the humble text message a dying form of communication? Not if you're running a business which engages in bulk SMS – it is repeatedly proven to be by far the most successful medium through which to operate a marketing campaign. Stats About SMS Marketing FEE 20% 98% SMS produces 6-8 times more Only 20% of emails are fully read, compared to 98% of text messages. 7 out of 10 people say they would like to receive offers from brands on engagement than email. their mobile devices. 2 19% 4.2% The average response time for a text message is 90 seconds, compared to 2 days for emails. SMS has a click-through rate of 19%, compared to SMS coupons are more likely to be redeemed than any other coupon format. 4.2% for email. Source: Anchor Mobile Successful Business SMS Campaigns Aer Lingus {Why the campaign worked} {Who they are} Irish international airline Implemented SMS gateway to inform passengers of cancellations & delays to flights 75% of passengers arrived on time for a rescheduled Shannon-Malaga flight, Aer Lingus saved substantially on costs for accommodating passengers in a Spanish hotel Also sent more than 500,000 messages with timely updates during Icelandic volcano ash cloud an increase on the usual figure of around 10% disruption in 2010 PADDYPOWER. {Who they are} Irish betting {Why the campaign worked} company PADDY POWER Offered free bets to customers through SMS campaign O 300% Achieved a response 15% Also improved mobile betting frequency by 300% rate of 15% Carls Fr CHARBROILED BURGERS {Why the campaign worked} {Who they are} FRIES US-based fast food restaurant chain Created limited time burger and fries combination bulk SMS offer of $2.99 (normally $6) Campaign earned the company 14 of opt-in customers redeemed the 20% code at a Carl's Jr restaurant 14 times more than what it cost CHUCKECHEESE'S. {Who they are} {Why the campaign worked} American family restaurant and Customers invited to text email address to join Email Club, rather than using a physical sign-up sheet entertainment chain 5% Campaign accounted for 5% of total daily sign-ups Opt-in SMS customers later opened emails 10%-20% more and clicked coupons 8%-10% more than those who used sign-up sheet DUNKIN' DONUTS {Why the campaign worked} {Who they are} US-based chain Sent bulk SMS offer of 99c hot latte to students in Boston of coffee shops Tied the campaign in with radio and mobile internet advertising 35% 17% 21% of people surveyed said they would be more inclined to make a purchase at of participants Store traffic forwarded or showed increased by 21% the offer message to their friends as a result Dunkin Donuts Ford {Who they are} {Why the campaign worked} Long-standing and world-renowned car manufacturer Users had to text a keyword and a code to a specified number to learn more information about 2 new Ford models, indicating which model they preferred in their response 15.4% This information was sent to each The company reported a conversion rate of 15.4% with this SMS marketing campaign customer's nearest Ford dealership for a follow-up with the potential buyer rédbox. {Why the campaign worked} {Who they are} 1DVD 1 Home entertainment Customers sent a text on each day of a campaign to get money off their next rental rental company More than 400,000 customers took part, generating in excess of 1.5million texts Redbox also marketed All of this was the campaign via email, on social media and on rental kiosks achieved in ***** a 10-day campaign TAO {Who they are} {Why the campaign worked} Nightclub in Los Angeles Sent SMS offer to 2,000 customers on the day ooililii of an event 11% redemption rate generated admission income of $1,770 Those 220 extra customers spent an estimated combined total of $4,400 at the bar TEXAS ROADHOUSE {Why the campaign worked} {Who they are} US-based Launched mobile loyalty scheme that drew more than steakhouse 60,000 subscribers within 1 year chain 2.3% 17% Customers who signed :E up received a free appetiser for their next visit redemption Only 2.3% opted out after redeeming rate for the the offer sign-up offer Reasons for Choosing Bulk SMS Goes direct to Cost effective recipients' phones – won't land in spam folder marketing method Messages delivered instantly Highest conversion rate of all marketing strategies Most recipients read EE M the messages, especially compared to emails Easy to customise list of recipients How to Succeed at Bulk SMS Get the content right Schedule messages Send messages at down times such as lunch and early evening Most customers like to receive weekly offers via SMS Send messages weekly Know your customers Daily is too regular, monthly is too big a gap Sending an offer to the wrong demographic is a total waste Respect the customer Sending unsolicited messages, or those with no opt-out clause, will not impress recipients neon sms References

Business SMS Success Stories - Infographic

shared by leigh11 on Jan 15
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Marketing campaigns can be expensive to run, and unless they receive a positive return on investment, they will be deemed as failures. It has been shown that marketing strategies can be hugely success...


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