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Black Friday/Cyber Monday - Mobile Shopping Stats

BLACK FRIDAY CYBER MONDAY MOBILE SHOPPING STATISTICS THANKSGIVING DAY DEVICE USAGE wwww Smartphone shoppers: Data from Monetate of almost 103% 30 million online shopping sessions shows these revenue Tablet shoppers: increases from mobile devices: 278.83% WHICH CITY HAS THE MOST MOBILE Chicago SHOPPERS ON THANKSGIVING DAY? New York In 2013, PayPal reported Houston had the most shoppers who made mobile PayPal purchases, followed by these cities: Los Angeles Miami BLACK FRIDAY DEVICE USAGE ARE MORE PEOPLE MAKING ONLINE PAYMENTS? SALE SALE According to PayPal data, 99.2% more consumers shopped through PayPal on mobile devices in 2013 than they did in 2012. WHICH DEVICE LEADS TABLETS TO THE MOST SALES? 14.4%of all sales While smartphone use generated more mobile traffic, tablets drove double SMARTPHONES 7.2% of all sales the sales In 2012, eBay's mobile HOW MANY MOBILE transactions increased by SALES OCCUR ON EBAY? 153% ON BLACK FRIDAY. 0251 1545 4548 nan HOW MANY SMARTPHONES AND WHICH OS SENT MORE MOBILE SITE TABLETS ARE IN USE ON BLACK FRIDAY? VISITS ON BLACK FRIDAY IN 2013? Android: 32.96% 58% 41% ios: of consumers were using used tablets. 66.62% smartphones to shop on Black Friday in 2012, WHICH TABLETS DROVE THE MOST HOW MANY TABLET USERS ACCESSED BLACK FRIDAY TRAFFIC IN 2012? SOCIAL SITES AS PART OF THEIR BLACK FRIDAY SHOPPING IN 2012? OTHER 3.7% SAMSUNG GALAXY 1.8% 21.3% 31.2% KINDLE 3.1% In 2012, 21.3% of 31.2% said they tablet owners would use the NOOK O31% IPAD 3.1% reported they would make use of group buying sites on Facebook pages of retailers. 88.3% Black Friday. HOW MANY PEOPLE USE THEIR MOBILE PHONES FOR IN-STORE PRICE COMPARISON ON BLACK FRIDAY? ·37%. of consumers (in 2012) CYBER MONDAY DEVICE USAGE In 2013, mobile traffic on Cyber Monday made up 31.7% of all online traffic, according to IBM. WHAT PROPORTION OF ONLINE SHOPPING WAS DONE VIA MOBILE DEVICES? This is a 45% increase from 2012. WHICH OS WAS RESPONSIBLE FOR THE MOST MOBILE ONLINE TRAFFIC ON CYBER MONDAY? IOS: 22.4% of all online traffic ANDROID: 9.1% of all online traffic RETAIL TRENDS HOW MANY RETAILERS PROMOTE THEIR DEALS OVER MOBILE DEVICES? In 2012, promoted in-store deals over mobile devices, an 3 OUT OF 10 RETAILERS increase from 18.4% in 2011. WHICH MOBILE SITES ARE FASTEST ON BLACK FRIDAY AND CYBER MONDAY? O Office Depot O Barnes & Noble O Williams-Sonoma O O HSN The fastest-loading mobile retail sites in 2012 were: LOADING.. WHICH RETAILERS WERE READY FOR MOBILE SHOPPERS? Based on their mobile usability, load time, and The other factors, the most mobile-ready retailers were: worst-scoring was APPLE. REI Toys R Us CVS Mobile-optimized retailers were predicted to make 20% of their sales over mobile devices during Thanksgiving weekend. "Un-optimized" retailers were expected to make 14%., BUY It turns out that Sites optimized for smartphones smartphone-optimized = were visited about • 75% • retail sites did experience impressive success in 2013. more times than in 2012. SO WHAT DOES THAT MEAN FOR RETAILERS? While it was important to prepare for the Thanksgiving shopping weekend preparation shouldn't stop there. Black Friday mobile shopping and Cyber Monday mobile shopping serve as the prime example of an overall trend happening in the shopping world. Retailers should optimize their mobile sites in order to make purchasing items on smartphones and tablets as easy as possible for consumers. Optimize your website for mobile shopping SALE Ensure Make sure Consider Check that all loading times navigation is mobile transactions creating shopping apps are fast intuitive are secure ebay deals Sources: (,, m--onbUmg9vMWS007) ( Ibttp:/bvnwnw ( ( Vitp./www. thtip:// aspx) ( (http://www.comscore. com/Insights/Blog/4_Key_Storylines_for_the_2012_Online_Holiday_Shopping Season) (,28172412439,00.asp) ( ( ( m--onbumg9vMWS007) sou rce-feedbunerSutm_medium-feedsutm_campaign-Feed%3A+comscoreblog+(comScore+Voices) -shipping-promotions/ up-258-over-last-year/

Black Friday/Cyber Monday - Mobile Shopping Stats

shared by ilovegreatcontent on Dec 07
How big of a part do mobile devices play on the biggest shopping weekend of the year? This infographic delves into some surprising stats from 2013 on the growth of mobile shopping.


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