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Best Practices in Internet Presence Management

BEST PRACTICES IN INTERNET PRESENCE MANAGEMENT FOR SMALL AND MEDIUM SIZED BUSINESSES How do you compare? Creating and maintaining a strong online presence is necessary for any business that seeks to raise its brand awareness, protect its reputation, engage existing customers and acquire new customers. Top-performing small businesses are shifting an increasingly large percentage of their marketing dollars from outbound marketing to inbound marketing. O Yellow Pages in 000 With outbound marketing, companies rely on With inbound marketing, companies get found push channels like TV, radio and print, as well as both offline and online display ads, to reach masses by people already learning about and shopping in their industry. People are naturally drawn to their websites through search engines, the blogosphere and social media. of people who may or may not be in the market to buya produce or service in their industry. Key components of Internet Presence Management include: Website Presence Email Newsletter Publication Blogging Search Engine Optimization Online Brand Reputation Management Social Media Marketing Lead Generation Performance Measurement Website Presence 60% of small business owners with a website report that their websites are their most effective marketing tool. (Source: InfoGroup) 61% 25% of small businesses don't show up in Google search results due to their lack of a website. (Source: Search Engine Land) Percentage of small businesses in the United States that don't have a website. (Source: ContentLEAD) Email Newsletter Publication 68% of marketers agree that email newsletters are the most effective email content marketing vehicle, up from 45% in 2011. (Source: DMA "2013 National Client Email Report") Email newsletters are the third most popular B2B content marketing tactic used. (Source: MarketingProfs "2013 B2B Content Marketing Benchmarks Budgets and Trends") 42% of subscribers are more likely to buy from a company after subscribing to their email newsletter. (Source: ExactTarget) Blogging Companies that blog between 10-15 times per month get 5 times more traffic than companies that don't blog. Companies that increase their blogging from 3-5 times per month to 6-8 times per month nearly double their online leads. (Source: HubSpot) AAAAAAAAAA 5.5 out of every 10 small businesses have a blog. (Source: VericalResponse) BEING LEARNING FROM TOP PERFORMERS INVISIBLE WORKS WELL IN SCIENCE FICTION, BUT NOT IN MODERN-DAY BUSINESS. v Establish a strong website presence v Blog at least once a week v Publish an email newsletter at least once a month v Monitor to protect brand reputation on a daily basis v Build links by creating shareable content v Develop and promote relevant (and compelling) brand-related content v Track and measure marketing performance on an ongoing basis Search Engine Optimization 70% of the links search users click are organic. (Source: Search Engine Land) 9 Out of every 10 of all clicks to company websites are from listings that appear on the first page of Google search results. Online Brand Reputation Management 76% of small businesses monitor social media mentions to protect their brand reputation. 47% of small businesses depend on search engine optimization to improve their brand reputation. 96% of small businesses view online brand reputation as "important" or "very important" Social Media Marketing in 8+ 90% of small businesses are on Facebook; 34% of marketers have generated leads 70% are on Twitter using Twitter. (Source: VerticalResponse) (Source: Digital Buzz Blog) 5 out of every 10 Facebook users are more likely to buy the brands they follow or like. (Source: Social Media Examiner) WHO USES OUTSIDE EXPERTS? Percentage of SMB Top Performers that use one or more solution providers/agencies to manage their. GGGE 86% 81% 78% 69% Search Engine Optimization Social Media Online Brand Content Marketing Reputation Development (Source: Gleanster Research) Lead Generation Only 35% of small business websites focus on lead generation. (Source: E-Marketing, Barlow Researchers, the U.S census Bureau, and Jupiter Research) 40% of small businesses believe they need to improve their inbound marketing strategy to increase lead generation. (Source: ContentLEAD) 55% of small businesses using social media marketing have closed sales on leads generated through Facebook, Twitter or other social networks. (Source: ContentLEAD) Performance Measurement 73% of small businesses fail to measure their email 30% of small businesses say that intuition is their marketing results. main gauge of social marketing effectiveness. (Source: Pitney Bowes) (Source: ContentLEAD) 4 out of every 10 small businesses fail to measure their website marketing performance. (Source: Google Analytics) This infographic is available compliments of Prznto shine online C (800) 270-3440 I [email protected] | %

Best Practices in Internet Presence Management

shared by tkelsey26 on Aug 02
Creating and maintaining a strong online presence is necessary for any business that seeks to raise its brand awareness, protect its reputation, engage existing customers and acquire new customers. Le...


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