The Beginner's Guide to Marketing Automation (Infographic)

Beginner's Guide to Marketing Automation tt 1. The right place at the right time The first thing you need to accept is you can't be everywhere at once. As a marketer, it's easy to get overwhelmed from time to time promoting your product through all of the available marketing outlets. That's where marketing automation comes in. 2. Set it & Forget it Marketers can create personalized messages and posts in advance to engage and nurture their prospects so they can focus on other initiatives. 3. Customer Interaction With your message done and scheduled, you can get back to marketing your product in other ways. That's less time worrying about your presence online & in inboxes, and more time interacting with potential and existing customers. These personalized interactions will result in better relationships with loyal customers, driving brand loyalty and sales success. 4. Staying Relevant Remember though, you have the freedom to post whenever you want. Setting up a powerful automated marketing campaign is important, but don't forget that should still be promoting your brand LIVE when the situation demands instant interaction. Now you have peace of mind that the right message is reaching your customers while you have the luxury of real-time engagement. you 000 f Conferences P Developing Stories f Pop Culture f Trade Shows f World News f Live Events Y Breaking Updates 5. Triggered Drip Incorporation Once you get the hang of Marketing Automation, you should implement triggered drip campaigns for greater results. The best marketing automation software uses variable tags for any number of elements, including names, phone numbers, addresses, microsites, and links to dynamically generated materials. This designs a more personalized audience experience while creating an opportunity for marketers to automate messages based on customer interest and interaction. If the customer... clicks on link then... auto send follow up email camaign 11 6. Measure & Optimize If you're not tracking the performance of your marketing efforts, then you will have no insight into what's working and what isn't. You need to have goals set up and key performance indicators in mind before starting any campaign. Start A|B testing different marketing materials to see which messages your audience is responding to. Don't be surprised if some of your marketing drives more interaction during different times of day or in different digital outlets. Facebook Linkedin Email Learn from the data and P incorporate your findings in future campaigns. tt tt tt Sourçes : Localized Marketing Automation Gleansight Benchmark Report http://labs.openviewpartners.com/files/2013/11/Content-Factory-Infographic-v7.jpg http://www.distribion.com/explore-our-solutions/platform/marketing-automation/ distribion || > >>