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Banner Blindness - Problem and Solution

Banner Blindness PREVEN TION & CURE BANNER BLINDNESS is a phenomenon in web usability in which a visitorto a website IGNORES BANNER LIKE INFORMATION consciously or sub consciously. DID YOU KNOW? 86% OF VIEWERS SUFFER FROM BANNER BLINDNESS. 14% of respondents Only recalled the company or the promoted product in the last display ad they saw. WHY? REASONS OF AD BANNER FAILURE Selection of the wrong target audience Product is good, but where is the PRICE? Lack of focus on the need for the potential customer Click Here! Buy Now! Enquire Now! No call to action Contact Us! Lack of emotional connection It's greek to me. with the user blah blah blah.. Boring look and feel Product 1 Product 2 Lack of curiosity THAT'S ALL. Product 3 Product 4 POINTS TO BE REMEMBERED WHILE WHAT TO DO? DESIGNING AND DISPLAYING AD BANNERS I. SELECT NON TRADITIONAL AND MEMORABLE PLACES IN THE LAYOUT Web users spend 69% LOGO 30% of their Web users spend of their time viewing the left half of the page. time viewing the right half of the page. Z. UNDERSTAND YOUR USERS, GIVE THEM WHAT THEY ARE LOOKING FOR. WOW! This ad is showing the offer I was looking for... I am "A1" Looking for (abc) I am "A2" Looking for (XYZ) J. USER-CENTERED LAYOUT DESIGN Design according to user's mindset to attract their attention & make them more connected to your message. CLUTTER FREE LAYOUT LOGO LOGO Clean and clear layout is a must to highlight your ad banners. Too many ads on a page should be avoided. 5. MAKE THE AD LOOK LIKE CONTENT LOGO Let the ad look like part of the page layout, i.e. look like the component of that specific page. AD 6. CREATE CURIOSITY Avoid clutter, i.e. does not explain your entire product or service in one go. White space is a must. LOGO Amazing product with unbelievable price Starting at $400 CLICK HERE Read your user's mindset, get connected with them and speak the truth to make your ad banner a SUCCESS. Data Sourse: http://www.nngroup.com/articles/horizontal-attention-leans-left/ http://en.wikipedia.org/wiki/Banner_blindness http://www.adotas.com/2013/03/study-86-of-consumers-suffer-from-banner-blindness/ [email protected] TO MEET PERFECTION.. Copyright © 2013 [email protected] All Right Reserved.

Banner Blindness - Problem and Solution

shared by RuchiMishra on Aug 13
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Banner blindness or ad blindness is a phenomenon in web usability in which visitor to a website ignores banner like information consciously or sub consciously. As a result of website usability tests i...

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